ABOUT US

We are a community of analytics and marketing professionals committed to making marketing attribution accessible, affordable, and effective for every brand.

Our collective experience spans many industries and areas of expertise, creating a vast collection of attribution knowledge and information that feeds the M-Squared marketplace. By bringing together the best minds and solutions across the industry, M-Squared enables customers to identify the combination of advanced attribution training, content, and services that is just right for them.

Partner Teacher Friend
OUR SERVICES

Embark on the full life cycle of attribution projects with our suite of services. From attribution audits and incrementality tests to marketing mix modeling and in-house advanced attribution reporting, we break down the science of attribution into bite-sized pieces.

LEARN MORE
OUR EDUCATION

High integrity content meets an unmatched learning experience through live, interactive and self-paced coaching modules, developed and presented by industry leaders.

Expert-led Learning Real World Insights Community Collaboration
LEARN MORE
HOW DOES ATTRIBUTION IMPACT THE WORLD AROUND US?

Attribution plays a crucial role in the way we interpret our goals as brands.
We need it to measure our successes and short falls and use it as a marketing north star. It allows us to pivot and adjust our sails when
needed in order to hit our targets more accurately.

The main focus of attribution is to determine which channels and messaging impacts decisions to convert a lead or take the desired
next step. We use various attribution models to determine how, where, and when a consumer interacts with brand messages allowing
your marketing teams to alter and customize campaigns accordingly.

MEET OUR M-SQUARED EXPERTS

Our experts are here to elevate your attribution game, whether you’re refining strategies or just starting out.
Book a session to unlock effective attribution secrets and get matched with the perfect advisor to meet your goals.

MEET OUR M-SQUARED CONSULTANTS

Our consultants - also known as “Wingmen” are made up of experts around the world!
They’re an extension of the M-Squared family, and each consultant brings a unique set of skills and expertise to the table, all
designed to help you achieve your marketing measurement goals and are dedicated to execute your attribution projects.

BECOME A M-SQUARED CONSULTANT
GET IN TOUCH WITH US!

Whatever questions you may have or topics you want to cover, we would love to hear from you!

Fill out the form below or make a booking with us.

Thank you for submitting your form!
We are so excited to learn more about your attribution needs and will get back to you within 24 hours.