Case Study: A DTC Use Case Using Post-Purchase Surveys For Advanced Attribution

Join Growth Marketer Eli Esagoff as he demonstrates the effective use of post-purchase surveys to estimate the revenue impact of various marketing channels.

Course Length: 20 slides and ~1 hour of video

$49

Case Study: A DTC Use Case Using Post-Purchase Surveys For Advanced Attribution

Course contents:

Minicourse

  • [Video]: Educator Intro: Eli Esagoff
  • [Slides]: Case Study 1 - Using Post Purchase Survey to read coarse incrementality Facebook and Tiktok for a DTC brand
  • [Video]: Case Study 1 - Using Post Purchase Survey to read coarse incrementality Facebook and Tiktok for a DTC brand
  • [Slides]: Case Study 2 - Using Post Purchase Survey to understand incrementality of YouTube relative to other channels for a DTC brand
  • [Video]: Case Study 2 - Using Post Purchase Survey to understand incrementality of YouTube relative to other channels for a DTC brand