MEET Ken Sheehan

Geographic Information Systems Expert

US Geological Survey, University of New Hampshire, West Virginia University, GIS Entrepreneur 

MEET Ken Sheehan

Educator Profile

Ken founded KnoWhere which is a data driven company providing business intelligence focused on geo-spatial modeling, predictive business analytics, and business pattern identification. Ken leverages internal and external data for increased efficiencies in advertising, targeting in a world without cookies, and risk mitigation in marketing and growth efforts.

https://www.linkedin.com/in/kensheehan-data/
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Educator Quotes

Marketing, Advertising agencies, and often the internal C-Suite people are so familiar with the playbook that they've been using for 20 years that they've been having difficulty getting out of the rut and seeing the whole frontier that's out there. Incrementality is at the forefront of introducing and getting access to that frontier
Data is crucial to answering questions across the business ecosystem, but it can only have the best impact when you communicate the results in the right form to each person or group you're giving it to
Census data is the VIP of Free Data Universe!

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