Statistics for Media Experiments

Professor Palaniappan Ramu provides an overview of the most widely used nomenclatures, metrics, and methods in the field, equipping you with the knowledge to excel in media experimentation.

Course length : 30+slides and ~3 hours of video

$149

Statistics for Media Experiments

Course contents:

Mini Courses

  • [Slides] - M^2- Statistics for Media Experiments
  • [Video] - The What, Why And How Of Media Experimets
  • [Video] - Hypothesis Testing
  • [Video] - Geo Test And Geo Based Generations
  • [Video] - Analyzing Time-based Regressions And Counterfactual Predictions
  • [Video] - A Quick Summary Of Statistics
  • [Video] - Geo Testing Workflow: Test Design
  • [Video] - Geo Testing: Test Flight
  • [Video] - Geo Testing: Test Reads And Execution
  • [Video] - Kiran Counterfactiual Analysis Code Overview

Conversations

  • [Video] - Comparing The Results Of Different Geo Tests
  • [Video] - Geo Match Market Testing For Mature Brands
  • [Video] - Standardizing Results For Multipliers
  • [Video] - What Test Should You Run?
  • [Video] - Best Practices For Geo Market Tests
  • [Video] - Wearing Multiple Hats As A Practitioner
  • [Video] - Brand Equity, Organic Demand, And Virality Explained
  • [Video] - Impacts Of Spend During Hold Out Tests
  • [Video] - Measuring Business Virality With Post Purchase Surveys

Case Studies

  • [Video] - Eli And Ovedia Explain How They Analyze CPA Numbers For TPJ Investment Spends
  • [Video] - Madan Gives Initial Breakdown TPJ Geo Testing

Meet the Educators

  • MEET Palaniappan Ramu

    MEET Palaniappan Ramu

    MEET Palaniappan Ramu

    Uncertainty & Design of Experiments researcher

    Associate Professor, Indian Institute of Technology, Chennai

    $300 USD
    $300 USD

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