MEET Antony Henry

Data scientist

Ex-VisualIQ, Nielsen

With over 15 years of experience in software engineering and project management Antony is passionate about leveraging data and technology to solve real-world problems and create value for our stakeholders and is always eager to learn new skills and take on new challenges.

Please schedule a time with our support team, and we will help you arrange a consultation with the educator.

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Advanced Attribution Foundations

Advanced Attribution Foundations

Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution.

Regular price $99 USD

Regular price Sale price $99 USD
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Data Infrastructure In Advanced Attribution

Data Infrastructure In Advanced Attribution

Your marketing data infrastructure is an important factor in obtaining reliable attribution results. Dive into this course to explore the crucial considerations for storing and processing your marketing data.

Regular price $29 USD

Regular price Sale price $29 USD
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Marketing Mix Modeling - Theory & Practice

Marketing Mix Modeling - Theory & Practice

This course offers a comprehensive exploration of marketing mix modeling, covering its historical context, data organization, model design, and result interpretation.

Regular price $149 USD

Regular price Sale price $149 USD
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Incrementality Testing For CRM Audiences: A Practitioners Guide

Incrementality Testing For CRM Audiences: A Practitioners Guide

A panel of marketing experts and practioners discuss practical ways to unlock the value of your first party data.

Regular price $149 USD

Regular price Sale price $149 USD
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Geo Match Market Incrementality Testing: A Practitioners Guide

Geo Match Market Incrementality Testing: A Practitioners Guide

A valuable resource for marketing professionals seeking to enhance their understanding and proficiency in assessing the incremental impact of geo-targeted marketing campaigns.

Regular price $149 USD

Regular price Sale price $149 USD
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Marketing Operations and Accounting using Advanced Attribution

Marketing Operations and Accounting using Advanced Attribution

Learn how to prepare datasets for various advanced attribution needs. Typical Measurement infrastructure in data-forward brands and Marketing Accounting.

Regular price $29 USD

Regular price Sale price $29 USD
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Statistics for Media Experiments

Statistics for Media Experiments

Professor Palaniappan Ramu provides an overview of the most widely used nomenclatures, metrics, and methods in the field, equipping you with the knowledge to excel in media experimentation.

Regular price $149 USD

Regular price Sale price $149 USD
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Optimizing Digital Campaigns With Advanced Attribution - Facebook/Search/OTT

Optimizing Digital Campaigns With Advanced Attribution - Facebook/Search/OTT

Follow along with Allison Lichtenberg as she provides practical examples of applying advanced attribution insights to optimize your campaign strategies.

Regular price $99 USD

Regular price Sale price $99 USD
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Testing for Diminishing Returns - Using Geo & Split Testing

Testing for Diminishing Returns - Using Geo & Split Testing

Discover how Geo & Split testing techniques can uncover valuable growth opportunities for your business.

Regular price $149 USD

Regular price Sale price $149 USD
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Geo Spatial Analysis

Geo Spatial Analysis

This course gives an introduction to Geospatial Census data for marketing and a real-life Case Study on Zip-level testing using Facebook Reach & Frequency campaigns.

Regular price $29 USD

Regular price Sale price $29 USD
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How do you communicate marketing contribution to executive team

How do you communicate marketing contribution to executive team

Communicating marketing contribution effectively to executive teams, operations teams, and the board requires tailoring your message to each audience's interests and priorities. Experts Keary Phillips and Laura Joukovski share their experience with June masterclass cohort

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CMO's playbook for managing CFO's by Keary Phillips

CMO's playbook for managing CFO's by Keary Phillips

Our experts share their learnings and experience about how CMOs can effectively manage their relationship with CFOs, ensuring that marketing initiatives are understood, supported, and valued within the organization.

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Attribution Foundations 2.0

Attribution Foundations 2.0

Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution with the content from the latest masterclass.

Regular price $99 USD

Regular price Sale price $99 USD
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Role of Consumer Insights in Brand Measurement

Role of Consumer Insights in Brand Measurement

David Yin, talks about the role of consumer insights in marketing measurement and how it addresses some biggest challenges that comes out of the conversations about MMMs like, why is this happening? What is going on? Why did this stop working when it used to work before?

Regular price $49 USD

Regular price Sale price $49 USD
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Marketing Accounting Frameworks - Jun 2024

Marketing Accounting Frameworks - Jun 2024

Marketing Accounting Frameworks is a comprehensive course designed to equip you with the tools and knowledge to shape advanced attribution strategies. Through expert instruction and practical demonstrations, you'll learn how to measure marketing effectiveness, make data-driven decisions, and communicate the value of marketing to your organization.

Regular price $99 USD

Regular price Sale price $99 USD
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