MEET Neil Desai

Strategist

M^2, Ex-Amazon, Ex-Asurion


MEET Neil Desai

Expert in marketing analytics, business strategy and "zero to one" product-market fit. Certified Advanced Attribution Professional (CAAP) accredited through M^2. Neil's field of interest includes marketing test design and analysis, with consideration to test feasibility (ie, matched market geo lift and platform lift tests), - marketing mix modeling, multi-touch attribution modeling, user validation interviews and synthesis and rapid prototyping

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