Allie is a programmatic expert with more than ten years experience across digital media and advertising with experience in optimizing campaign performance across more than thirty different buying platforms for a variety of industries including retail, CPG, DTC, travel, pharma, auto and finance. She is also trained in media analytics and has optimized display, social, and video to a variety of advanced attribution metrics including incrementality, MTA, and MMM. In addition to campaign optimization, Allie is passionate about process design and helping cross-functional teams work together harmoniously.