Marketing Attribution Services Online with M^2

Advanced Attribution Services

Attribution Audit

Attribution Audit

Prelim analysis of existing attribution on channels in media portfolio. Sensitivity analysis to calculate approximate contribution of media channel investments to business KPIs. Opportunity Analysis. Advanced attribution Strategy tailored for media portfolio and brand objectives.
Marketing Mix Model

Marketing Mix Model

Agile approach to marketing mix modeling to deliver results in weeks, not months. Understand impact on cross channel media investments, non-media factors and econometric variables on business KPIs and true ROI of media investments.
Geo Match Market Incrementality Test
Geo Match Market Incrementality Test

Test channels like Facebook, TikTok, Google PMAX, Google Shopping, YouTube, OTT and others for incrementality and scale potential. Design, flight, read and interpret incrementality tests on media channels to understand contribution to business KPIs and true ROI of media investments.
Platform Lift Test
Platform Lift Test

Use lift studies offered by platforms to test channels like Facebook, Roku, Hulu, Google and others for incrementality and scale potential. Design, read and interpret lift tests on media channels to understand contribution to business KPIs and true ROI of media investments.

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