Bite-Sized
Should Attribution Influence all your Spend Decisions?
Bite-Sized
Should Attribution Influence all your Spend Decisions?
Advanced Attribution Services
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Attribution Audit
Prelim analysis of existing attribution on channels in media portfolio. Sensitivity analysis to calculate approximate contribution of media channel investments to business KPIs. Opportunity Analysis. Advanced attribution Strategy tailored for media portfolio and brand objectives.
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Marketing Mix Model
Agile approach to marketing mix modeling to deliver results in weeks, not months. Understand impact on cross channel media investments, non-media factors and econometric variables on business KPIs and true ROI of media investments.
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Geo Match Market Incrementality Test
Test channels like Facebook, TikTok, Google PMAX, Google Shopping, YouTube, OTT and others for incrementality and scale potential. Design, flight, read and interpret incrementality tests on media channels to understand contribution to business KPIs and true ROI of media investments.
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Platform Lift Test
Use lift studies offered by platforms to test channels like Facebook, Roku, Hulu, Google and others for incrementality and scale potential. Design, read and interpret lift tests on media channels to understand contribution to business KPIs and true ROI of media investments.
Testimonials
Talk to Attribution Experts
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MEET Madan Bharadwaj
Advanced Attribution Expert
Measured, Visual IQ/Nielsen, Nanigans, Dentsu Aegis, Mathworks
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MEET Payman Sadegh
Data and Marketing Science Leader
Nielsen, Visual IQ, White House Presidential Innovation Fellow, Sikorsky Aircraft, Bain
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MEET Allison Lichtenberg
Programmatic Media Expert
Measured, Collective, Hearst, Accordant Media, Nickelodeon
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MEET Palaniappan Ramu
Uncertainty & Design of Experiments researcher
Associate Professor, Indian Institute of Technology, Chennai
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MEET Ken Sheehan
Geographic Information Systems Expert
US Geological Survey, University of New Hampshire, West Virginia University, GIS Entrepreneur
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MEET Keary Phillips
Chief Marketing Officer
TAG - The Aspen Group, Allstate, Fidelity, Discover, Angie’s list
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MEET David Yin
Marketing Leader & Consumer Insights Expert
Labcorp, Ancestry, Fitbit, Eventbrite, Clorox
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