Attribution Today

Incrementality Testing Workflow

Incrementality Testing Workflow

Madan Bharadwaj

Incrementality Testing Workflow In the dynamic world of digital marketing, the ability to assess and understand the impact of various media channels on consumer behavior is crucial for any successful...

Incrementality Testing Workflow

Madan Bharadwaj

Incrementality Testing Workflow In the dynamic world of digital marketing, the ability to assess and understand the impact of various media channels on consumer behavior is crucial for any successful...

Primer On Incrementality Testing

Primer On Incrementality Testing

Madan Bharadwaj

Primer On Incrementality Testing Incrementality testing is a cornerstone of data-driven marketing, allowing marketers to determine the true effectiveness of their campaigns beyond mere surface-level metrics. This form of testing...

Primer On Incrementality Testing

Madan Bharadwaj

Primer On Incrementality Testing Incrementality testing is a cornerstone of data-driven marketing, allowing marketers to determine the true effectiveness of their campaigns beyond mere surface-level metrics. This form of testing...

Facebook Robyn Model vs Google Lightweight Comparison (Facebook Decomp Example Part 2)

Facebook Robyn Model vs Google Lightweight Comp...

Madan Bharadwaj

Facebook Robyn Model vs Google Lightweight Comparison (Facebook Decomp Example Part 2) In the realm of digital marketing, the pursuit of optimizing marketing spends across various channels is a never-ending...

Facebook Robyn Model vs Google Lightweight Comp...

Madan Bharadwaj

Facebook Robyn Model vs Google Lightweight Comparison (Facebook Decomp Example Part 2) In the realm of digital marketing, the pursuit of optimizing marketing spends across various channels is a never-ending...

What Are Test and Train Periods And Hold Out Windows? (Facebook Decomp Example Part 1)

What Are Test and Train Periods And Hold Out Wi...

Madan Bharadwaj

What Are Test and Train Periods And Hold Out Windows? (Facebook Decomp Example Part 1) In the ever-evolving world of marketing, the ability to predict and analyze consumer behavior is...

What Are Test and Train Periods And Hold Out Wi...

Madan Bharadwaj

What Are Test and Train Periods And Hold Out Windows? (Facebook Decomp Example Part 1) In the ever-evolving world of marketing, the ability to predict and analyze consumer behavior is...

Hold out Testing

Hold out Testing

Madan Bharadwaj

Hold out Testing In the rapidly evolving world of digital advertising, marketers are constantly seeking more effective ways to reach and engage with their target audiences. Key to this pursuit...

Hold out Testing

Madan Bharadwaj

Hold out Testing In the rapidly evolving world of digital advertising, marketers are constantly seeking more effective ways to reach and engage with their target audiences. Key to this pursuit...

All Things Scale Testing

All Things Scale Testing

Madan Bharadwaj

All Things Scale Testing In the vibrant and competitive realm of digital marketing, the ability to make informed, data-driven decisions can be the key to success. This is where the...

All Things Scale Testing

Madan Bharadwaj

All Things Scale Testing In the vibrant and competitive realm of digital marketing, the ability to make informed, data-driven decisions can be the key to success. This is where the...