MEET Palaniappan Ramu
Uncertainty & Design of Experiments researcher
Associate Professor, Indian Institute of Technology, Chennai
Teaching/ research experience working on problems that require probabilistic formulations. Optimization under uncertainties with scarce data analytics is my specific interest. That is, to arrive at wise engineering decisions using limited/ scarce data. This data could be from physical experiments, computer simulations or by solving expensive numerical/analytical formulations. Specialties: Optimization, Design Under Uncertainties, Surrogate based modelling, Risk/Reliability based engineering design Education : B.E in Mechanical Engg, PhD in Aerospace
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Advanced Attribution Foundations
Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution.
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Data Infrastructure In Advanced Attribution
Your marketing data infrastructure is an important factor in obtaining reliable attribution results. Dive into this course to explore the crucial considerations for storing and processing your marketing data.
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Marketing Mix Modeling - Theory & Practice
This course offers a comprehensive exploration of marketing mix modeling, covering its historical context, data organization, model design, and result interpretation.
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Incrementality Testing For CRM Audiences: A Practitioners Guide
A panel of marketing experts and practioners discuss practical ways to unlock the value of your first party data.
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Geo Match Market Incrementality Testing: A Practitioners Guide
A valuable resource for marketing professionals seeking to enhance their understanding and proficiency in assessing the incremental impact of geo-targeted marketing campaigns.
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Marketing Operations and Accounting using Advanced Attribution
Learn how to prepare datasets for various advanced attribution needs. Typical Measurement infrastructure in data-forward brands and Marketing Accounting.
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Optimizing Digital Campaigns With Advanced Attribution - Facebook/Search/OTT
Follow along with Allison Lichtenberg as she provides practical examples of applying advanced attribution insights to optimize your campaign strategies.
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Statistics for Media Experiments
Professor Palaniappan Ramu provides an overview of the most widely used nomenclatures, metrics, and methods in the field, equipping you with the knowledge to excel in media experimentation.
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Testing for Diminishing Returns - Using Geo & Split Testing
Discover how Geo & Split testing techniques can uncover valuable growth opportunities for your business.
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Geo Spatial Analysis
This course gives an introduction to Geospatial Census data for marketing and a real-life Case Study on Zip-level testing using Facebook Reach & Frequency campaigns.
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How do you communicate marketing contribution to executive team
Communicating marketing contribution effectively to executive teams, operations teams, and the board requires tailoring your message to each audience's interests and priorities. Experts Keary Phillips and Laura Joukovski share their experience with June masterclass cohort
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CMO's playbook for managing CFO's by Keary Phillips
Our experts share their learnings and experience about how CMOs can effectively manage their relationship with CFOs, ensuring that marketing initiatives are understood, supported, and valued within the organization.
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Attribution Foundations 2.0
Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution with the content from the latest masterclass.
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Role of Consumer Insights in Brand Measurement
David Yin, talks about the role of consumer insights in marketing measurement and how it addresses some biggest challenges that comes out of the conversations about MMMs like, why is this happening? What is going on? Why did this stop working when it used to work before?
Regular price $49 USDRegular priceUnit price per -
Marketing Accounting Frameworks - Jun 2024
Marketing Accounting Frameworks is a comprehensive course designed to equip you with the tools and knowledge to shape advanced attribution strategies. Through expert instruction and practical demonstrations, you'll learn how to measure marketing effectiveness, make data-driven decisions, and communicate the value of marketing to your organization.
Regular price $99 USDRegular priceUnit price per
