MEET Madan Bharadwaj
Advanced Attribution Expert
Measured, Visual IQ/Nielsen, Nanigans, Dentsu Aegis, Mathworks
Educator Profile
Madan is a leading expert in advanced marketing measurement systems. Over 15 years and 4 attribution startups, he has brought breakthrough innovations like multi-touch attribution and incrementally testing to market that is helping marketers navigate away from last click attribution.Marketers now have a glut of attribution tools at their disposal, but have very little expertise in how to apply the science and tools of attribution to brands and create business outcomes. If marketers ventured to learn about attribution in the wild, they'll encounter a sea of attribution content generated by vendors which are self-promotional - it's like "trying to learn about cars reading a Lexus brochure".
Book time - 10:00 AM - 7:00 PM
Educator Quotes
Micro Courses & Reels
Courses by Educator
-
Advanced Attribution Foundations
Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution.
Regular price $99 USDRegular priceUnit price per -
Data Infrastructure In Advanced Attribution
Your marketing data infrastructure is an important factor in obtaining reliable attribution results. Dive into this course to explore the crucial considerations for storing and processing your marketing data.
Regular price $29 USDRegular priceUnit price per -
Marketing Mix Modeling - Theory & Practice
This course offers a comprehensive exploration of marketing mix modeling, covering its historical context, data organization, model design, and result interpretation.
Regular price $149 USDRegular priceUnit price per -
Testing for Diminishing Returns - Using Geo & Split Testing
Discover how Geo & Split testing techniques can uncover valuable growth opportunities for your business.
Regular price $149 USDRegular priceUnit price per -
Marketing Operations and Accounting using Advanced Attribution
Learn how to prepare datasets for various advanced attribution needs. Typical Measurement infrastructure in data-forward brands and Marketing Accounting.
Regular price $29 USDRegular priceUnit price per -
Attribution Foundations 2.0
Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution with the content from the latest masterclass
Regular price $99 USDRegular priceUnit price per -
Marketing Accounting Frameworks - Jun 2024
Regular price $99 USDRegular priceUnit price per
