High Integrity,
Unbiased Attribution Education
High Integrity,
Unbiased Attribution Education
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Self-Paced Advanced Attribution Professional Certification
Gain recognition as a Marketing Attribution Expert, regardless of your experience level. Our self-paced certification is suitable for both seasoned professionals and newcomers who have just honed their skills. Show the world your expertise in Marketing Attribution with this certification.
Regular price $299 USDRegular priceUnit price per -
[LIVE -June 2024] Advanced Attribution Crash Course for Executives
A crash course in Advanced Attribution broken down into 2 sessions aptly designed for executives.
Format: Live instructor-led classes
Regular price $399 USDRegular priceUnit price per -
[LIVE-Jun 2024] Masterclass in Advanced Attribution
An exclusive Masterclass from Top Experts in Advanced Attribution broken down into 6 sessions of experiential learning and hands-on approach to applying Attribution at your job.
Lecture: Jun 24-28 Mon-Wed-Fri | 10:30 AM - 2:00 PM ET
Workshop Option 1: Jul 1-3 Mon-Wed | 10:30 AM - 12:00 PM ET
Workshop Option 2: Jul 8-10 Mon-Wed | 10:30 AM - 12:00 PM ET
Regular price $999 USDRegular priceUnit price per -
[LIVE-Aug 2024] Masterclass in Advanced Attribution
An exclusive Masterclass from Top Experts in Advanced Attribution broken down into 6 sessions of experiential learning and hands-on approach to applying Attribution at your job.
Format: Live instructor-led classes
Regular price $999 USDRegular priceUnit price per -
[LIVE-Oct 2024] Masterclass in Advanced Attribution
An exclusive Masterclass from Top Experts in Advanced Attribution broken down into 6 sessions of experiential learning and hands-on approach to applying Attribution at your job.
Format: Live instructor-led classes
Regular price $999 USDRegular priceUnit price per
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Advanced Attribution Foundations
Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution.
Regular price $99 USDRegular priceUnit price per -
Data Infrastructure In Advanced Attribution
Your marketing data infrastructure is an important factor in obtaining reliable attribution results. Dive into this course to explore the crucial considerations for storing and processing your marketing data.
Regular price $29 USDRegular priceUnit price per -
Optimizing Digital Campaigns With Advanced Attribution - Facebook/Search/OTT
Follow along with Allison Lichtenberg as she provides practical examples of applying advanced attribution insights to optimize your campaign strategies.
Regular price $99 USDRegular priceUnit price per -
Marketing Mix Modeling - Theory & Practice for 2023
This course offers a comprehensive exploration of marketing mix modeling, covering its historical context, data organization, model design, and result interpretation.
Regular price $149 USDRegular priceUnit price per -
Case Study: A DTC Use Case Using Post-Purchase Surveys For Advanced Attribution
Join Growth Marketer Eli Esagoff as he demonstrates the effective use of post-purchase surveys to estimate the revenue impact of various marketing channels.
Regular price $49 USDRegular priceUnit price per -
Incrementality Testing For CRM Audiences: A Practitioners Guide
A panel of marketing experts and practioners discuss practical ways to unlock the value of your first party data.
Regular price $149 USDRegular priceUnit price per -
Testing for Diminishing Returns - Using Geo & Split Testing
Discover how Geo & Split testing techniques can uncover valuable growth opportunities for your business.
Regular price $149 USDRegular priceUnit price per -
Case Study: Standard Shopping vs PMAX For A Retail Brand
Have you considered running a PMAX campaign? Join Daniel Pahl as he shares his expertise and experience in managing PMAX campaigns, providing valuable insights on how to incorporate them into your marketing strategy.
Regular price $49 USDRegular priceUnit price per -
Case Study: Using Advanced Attribution To Implement A Data-First Approach To Print-Heavy Women’s Fashion Brand
Head of Data Science and Analytics, Gail Buffington, shares her experience using advanced attribution to optimize print campaigns.
Regular price $49 USDRegular priceUnit price per -
Case Study: Using Advanced Attribution To Drive Growth For A Mutual Fund Brand
Learn how Mike Andrews was able to drive efficient growth for his Mutual Fund client using advanced attribution results.
Regular price $49 USDRegular priceUnit price per -
Statistics for Media Experiments
Professor Palaniappan Ramu provides an overview of the most widely used nomenclatures, metrics, and methods in the field, equipping you with the knowledge to excel in media experimentation.
Regular price $149 USDRegular priceUnit price per -
Geo Match Market Incrementality Testing: A Practitioners Guide
A valuable resource for marketing professionals seeking to enhance their understanding and proficiency in assessing the incremental impact of geo-targeted marketing campaigns.
Regular price $149 USDRegular priceUnit price per -
Marketing Operations and Accounting using Advanced Attribution
Learn how to prepare datasets for various advanced attribution needs. Typical Measurement infrastructure in data-forward brands and Marketing Accounting.
Regular price $29 USDRegular priceUnit price per -
LaserAway Case Study : Triangulation Analysis
Casestudy presentation on how LaserAway conducted sensitivity analysis, MMM and triangulation
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Rappi Case Study: Agile MMM
Casestudy review of how the Agile MMM project was proven beneficial for Rappi
Regular price $0 USDRegular priceUnit price per -
Geo Spatial Analysis
This course gives an introduction to Geospatial Census data for marketing and a real-life Case Study on Zip-level testing using Facebook Reach & Frequency campaigns.
Regular price $29 USDRegular priceUnit price per
Attribution Bundles
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Advanced Attribution Course Bundle
Unlock the nuances of modern marketing analytics with our Advanced Attribution courses. Courses in this bundle will help you gain actionable insights into your marketing strategies.
Regular price $499 USDRegular priceUnit price per -
Data Science Bundle
Data science bundle consists of courses that will give you a solid foundation on the concepts and methodology behind the attribution data science
Regular price $399 USDRegular priceUnit price per -
Attribution Starter Bundle
Attribution starter bundle includes 5 courses that will help you started with a solid foundation in advanced Attribution.
Regular price $299 USDRegular priceUnit price per
