YOUR ADVANCED ATTRIBUTION TEACHER

AUTHENTIC & UNBIASED ATTRIBUTION EDUCATION FOR ALL

High integrity content meets an unmatched learning experience through live, interactive and self-paced coaching modules, developed and presented by industry leaders.

COURSE BUNDLES

Advanced Attribution Masterclass Bundle Advanced Attribution Masterclass Bundle
Regular price $499 USD
Regular price Sale price $499 USD

Unlock the nuances of modern marketing analytics with our Advanced Attribution courses. Courses in this bundle will help you gain actionable insights into your marketing strategies.

Data Science Bundle Data Science Bundle
Regular price $399 USD
Regular price Sale price $399 USD

Data science bundle consists of courses that will give you a solid foundation on the concepts and methodology behind the attribution data science.

Attribution Starter Bundle Attribution Starter Bundle
Regular price $299 USD
Regular price Sale price $299 USD

Attribution starter bundle includes 5 courses that will help you started with a solid foundation in advanced Attribution.

SHORT COURSES

Advanced Attribution Foundations Advanced Attribution Foundations
Regular price $99 USD
Regular price Sale price $99 USD

Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution.

Data Infrastructure In Advanced Attribution Data Infrastructure In Advanced Attribution
Regular price $29 USD
Regular price Sale price $29 USD

Your marketing data infrastructure is an important factor in obtaining reliable attribution results. Dive into this course to explore the crucial considerations for storing and processing your marketing data.

Marketing Mix Modeling - Theory & Practice Marketing Mix Modeling - Theory & Practice
Regular price $149 USD
Regular price Sale price $149 USD

This course offers a comprehensive exploration of marketing mix modeling, covering its historical context, data organization, model design, and result interpretation.

Incrementality Testing For CRM Audiences: A Practitioners Guide Incrementality Testing For CRM Audiences: A Practitioners Guide
Regular price $149 USD
Regular price Sale price $149 USD

A panel of marketing experts and practioners discuss practical ways to unlock the value of your first party data.

Geo Match Market Incrementality Testing: A Practitioners Guide Geo Match Market Incrementality Testing: A Practitioners Guide
Regular price $149 USD
Regular price Sale price $149 USD

A valuable resource for marketing professionals seeking to enhance their understanding and proficiency in assessing the incremental impact of geo-targeted marketing campaigns.

Marketing Operations and Accounting using Advanced Attribution Marketing Operations and Accounting using Advanced Attribution
Regular price $29 USD
Regular price Sale price $29 USD

Learn how to prepare datasets for various advanced attribution needs. Typical Measurement infrastructure in data-forward brands and Marketing Accounting.

Optimizing Digital Campaigns With Advanced Attribution - Facebook/Search/OTT Optimizing Digital Campaigns With Advanced Attribution - Facebook/Search/OTT
Regular price $99 USD
Regular price Sale price $99 USD

Follow along with Allison Lichtenberg as she provides practical examples of applying advanced attribution insights to optimize your campaign strategies.

Statistics for Media Experiments Statistics for Media Experiments
Regular price $149 USD
Regular price Sale price $149 USD

Professor Palaniappan Ramu provides an overview of the most widely used nomenclatures, metrics, and methods in the field, equipping you with the knowledge to excel in media experimentation.

Testing for Diminishing Returns - Using Geo & Split Testing Testing for Diminishing Returns - Using Geo & Split Testing
Regular price $149 USD
Regular price Sale price $149 USD

Discover how Geo & Split testing techniques can uncover valuable growth opportunities for your business.

Geo Spatial Analysis Geo Spatial Analysis
Regular price $29 USD
Regular price Sale price $29 USD

This course gives an introduction to Geospatial Census data for marketing and a real-life Case Study on Zip-level testing using Facebook Reach & Frequency campaigns.

How do you communicate marketing contribution to executive team How do you communicate marketing contribution to executive team
Regular price $0 USD
Regular price Sale price $0 USD

Communicating marketing contribution effectively to executive teams, operations teams, and the board requires tailoring your message to each audience's interests and priorities. Experts Keary Phillips and Laura Joukovski share their experience with June masterclass cohort

CMO's playbook for managing CFO's by Keary Phillips CMO's playbook for managing CFO's by Keary Phillips
Regular price $0 USD
Regular price Sale price $0 USD

Our experts share their learnings and experience about how CMOs can effectively manage their relationship with CFOs, ensuring that marketing initiatives are understood, supported, and valued within the organization.

Attribution Foundations 2.0 Attribution Foundations 2.0
Regular price $99 USD
Regular price Sale price $99 USD

Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution with the content from the latest masterclass.

Role of Consumer Insights in Brand Measurement Role of Consumer Insights in Brand Measurement
Regular price $49 USD
Regular price Sale price $49 USD

David Yin, talks about the role of consumer insights in marketing measurement and how it addresses some biggest challenges that comes out of the conversations about MMMs like, why is this happening? What is going on? Why did this stop working when it used to work before?

Marketing Accounting Frameworks - Jun 2024 Marketing Accounting Frameworks - Jun 2024
Regular price $99 USD
Regular price Sale price $99 USD

Marketing Accounting Frameworks is a comprehensive course designed to equip you with the tools and knowledge to shape advanced attribution strategies. Through expert instruction and practical demonstrations, you'll learn how to measure marketing effectiveness, make data-driven decisions, and communicate the value of marketing to your organization.

SELF PACED COURSES

Self-Paced Advanced Attribution Professional Certification Self-Paced Advanced Attribution Professional Certification
Regular price $299 USD
Regular price Sale price $299 USD

Gain recognition as a Marketing Attribution Expert, regardless of your experience level. Our self-paced certification is suitable for both seasoned professionals and newcomers who have just honed their skills. Show the world your expertise in Marketing Attribution with this certification.

CERTIFIED MASTERCLASSES

Self-Paced Advanced Attribution Professional Certification Self-Paced Advanced Attribution Professional Certification
Regular price $299 USD
Regular price Sale price $299 USD

Gain recognition as a Marketing Attribution Expert, regardless of your experience level. Our self-paced certification is suitable for both seasoned professionals and newcomers who have just honed their skills. Show the world your expertise in Marketing Attribution with this certification.

January 2025: Executive Masterclass January 2025: Executive Masterclass
Regular price $399 USD
Regular price Sale price $399 USD

Live advanced attribution crash course broken down into 2 sessions over the course of 2 days, aptly designed for Executives. 

Format: Live instructor-led classes

Lecture : January 29 & 30 - 11h00 - 14h30 EST | 21h30 - 01h00 IST

January 2025: Comprehensive Masterclass January 2025: Comprehensive Masterclass
Regular price $999 USD
Regular price Sale price $999 USD

A live and exclusive Masterclass from top experts in advanced attribution broken down into 6 sessions of experimental learning and hands-on approach to applying attribution in your industry. 

Format: Live instructor-led classes

Lecture : January 29, 30 & 31 - 11h00 - 14h30 EST | 21h30 - 01h00 IST 

Workshop : February 3, 5 & 7 - 11h00 - 13h00 EST | 21h30 - 23h30 IST

March 2025: Executive Masterclass March 2025: Executive Masterclass
Regular price $399 USD
Regular price Sale price $399 USD

Live advanced attribution crash course broken down into 2 sessions over the course of 2 days, aptly designed for Executives. 

Format: Live instructor-led classes

Lecture : March 24 & 26 - 11h00 - 14h30 EST

March 2025: Comprehensive Masterclass March 2025: Comprehensive Masterclass
Regular price $999 USD
Regular price Sale price $999 USD

A live and exclusive Masterclass from top experts in advanced attribution broken down into 6 sessions of experimental learning and hands-on approach to applying attribution in your industry. 

Format: Live instructor-led classes

Lecture : March 24, 26 & 28 - 11h00 - 14h30 EST

Workshop : March 31, APR 2 & 4 - 11h00 - 13h00 EST

TRAIN MY TEAM - AGENCY PARTNERSHIPS

We provide you with extended support on new business development initiatives, pitch development & support & any
follow-ups required. Train your media buyers to talk attribution confidently with your clients.

TRAINING & CERTIFICATION

Your agency becomes certified in Advanced Attribution when 50% or more of the client-facing team have completed our course! Showcase your new certification badge on your website to show off your new accreditation!

GO-TO-MARKET SUPPORT

M-Squared experts and marketing advisors will support you on new business development initiatives such as in-person pitch support, follow-up meetings as required.

GET YOUR VERY OWN TEAM!

M-Squared assigns a team dedicated to supporting you on your projects! You will have your own strategist, data scientist & solution architect, who will support the agency on projects and any questions and needs moving forward. Be a part of our private slack channel on M^2.club slack with an assigned measurement specialist & account manager to provide expert support on attribution questions surfacing in the business.

AGENCY BRANDED M-SQUARED TOOLS

M-Squared offers flexible deployment of attribution tools, either within your agency’s environment or as a branded subdomain under M-Squared, allowing your agency to present advanced attribution capabilities to clients & prospects as part of your service portfolio.

ADVANCED ATTRIBUTION EDUCATION CONTENT

Access our full library of M-Squared courses & case studies any time you want! With 15+ short courses in geo match market testing, marketing mix modeling, measurement strategy & attribution foundations, you can use our content as on-the-go tutorials.

FREE COURSES

All public courses are listed below. These courses are free and do not require login.

40 Min
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1 Hr
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1 Hr 15Min
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3 Hr
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1 Hr 15Min
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25 Min
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45 Min
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FAQs

See below some of the frequently asked questions about the courses we offer!
If you can’t find one of your questions here, feel free to get in touch with us!

The courses are designed for marketing professionals, data analysts, and anyone interested in improving their understanding of attribution and analytics.

Not necessarily. There are courses ranging from basic to advanced. For advanced courses, exposure to the analytics domain would be a plus.

The courses are self-paced, allowing you to study at your convenience. But, we also offer some live masterclasses that occur every two months.

From our courses, you'll develop essential skills in marketing attribution, enabling you to analyze the effectiveness of various marketing channels. You'll gain proficiency in data analysis techniques, empowering you to make data-driven decisions. The courses focus on strategic decision-making, enhancing your ability to formulate and implement effective marketing strategies based on insights gathered from your analyses.

Yes, participants can earn certificates/badges upon successful completion of the project as detailed in the course curriculum.

Courses are delivered online through a learning management system, with video lectures and materials available for download.

Yes, the courses include practical exercises and real-world case studies to enhance learning.

While the courses may not have formal accreditation, they are widely recognized by industry experts for their quality and relevance to current marketing practices. This recognition ensures that you receive valuable knowledge applicable to real-world scenarios.

Course materials are accessible online through your account on the Msquared platform.

Support is available via emai at info@msquaredattribution.com or through slack.

Yes, you can contact Msquared’s support team for personalized course recommendations.

Yes, advanced courses may require foundational knowledge or completion of introductory courses.

Instructors are industry experts with extensive experience in marketing and analytics.

Yes, many courses are tailored for beginners as well as those seeking advanced knowledge.

No, you don’t need any specific tools or software to participate in the courses. You can access the course materials and complete the learning modules directly through our website after you have enrolled, which is designed for ease of use. you.

Yes, M-Squared offers specific discounts for clients and course bundles are available at a reduced price. For more information on the customized options, please contact our support team at info@msquaredattribution.com.
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GET IN TOUCH WITH US!

Whatever questions you may have or topics you want to cover, we would love to hear from you!

Fill out the form below or make a booking with us.

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We are so excited to learn more about your attribution needs and will get back to you within 24 hours.