High integrity content meets an unmatched learning experience through live, interactive and self-paced coaching modules, developed and presented by industry leaders.
Unlock the nuances of modern marketing analytics with our Advanced Attribution courses. Courses in this bundle will help you gain actionable insights into your marketing strategies.
Data science bundle consists of courses that will give you a solid foundation on the concepts and methodology behind the attribution data science.
Attribution starter bundle includes 5 courses that will help you started with a solid foundation in advanced Attribution.
Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution.
Your marketing data infrastructure is an important factor in obtaining reliable attribution results. Dive into this course to explore the crucial considerations for storing and processing your marketing data.
This course offers a comprehensive exploration of marketing mix modeling, covering its historical context, data organization, model design, and result interpretation.
A panel of marketing experts and practioners discuss practical ways to unlock the value of your first party data.
A valuable resource for marketing professionals seeking to enhance their understanding and proficiency in assessing the incremental impact of geo-targeted marketing campaigns.
Learn how to prepare datasets for various advanced attribution needs. Typical Measurement infrastructure in data-forward brands and Marketing Accounting.
Follow along with Allison Lichtenberg as she provides practical examples of applying advanced attribution insights to optimize your campaign strategies.
Professor Palaniappan Ramu provides an overview of the most widely used nomenclatures, metrics, and methods in the field, equipping you with the knowledge to excel in media experimentation.
Discover how Geo & Split testing techniques can uncover valuable growth opportunities for your business.
This course gives an introduction to Geospatial Census data for marketing and a real-life Case Study on Zip-level testing using Facebook Reach & Frequency campaigns.
Communicating marketing contribution effectively to executive teams, operations teams, and the board requires tailoring your message to each audience's interests and priorities. Experts Keary Phillips and Laura Joukovski share their experience with June masterclass cohort
Our experts share their learnings and experience about how CMOs can effectively manage their relationship with CFOs, ensuring that marketing initiatives are understood, supported, and valued within the organization.
Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution with the content from the latest masterclass.
David Yin, talks about the role of consumer insights in marketing measurement and how it addresses some biggest challenges that comes out of the conversations about MMMs like, why is this happening? What is going on? Why did this stop working when it used to work before?
Marketing Accounting Frameworks is a comprehensive course designed to equip you with the tools and knowledge to shape advanced attribution strategies. Through expert instruction and practical demonstrations, you'll learn how to measure marketing effectiveness, make data-driven decisions, and communicate the value of marketing to your organization.
Gain recognition as a Marketing Attribution Expert, regardless of your experience level. Our self-paced certification is suitable for both seasoned professionals and newcomers who have just honed their skills. Show the world your expertise in Marketing Attribution with this certification.
Gain recognition as a Marketing Attribution Expert, regardless of your experience level. Our self-paced certification is suitable for both seasoned professionals and newcomers who have just honed their skills. Show the world your expertise in Marketing Attribution with this certification.
Live advanced attribution crash course broken down into 2 sessions over the course of 2 days, aptly designed for Executives.
Format: Live instructor-led classes
Lecture : January 29 & 30 - 11h00 - 14h30 EST | 21h30 - 01h00 IST
A live and exclusive Masterclass from top experts in advanced attribution broken down into 6 sessions of experimental learning and hands-on approach to applying attribution in your industry.
Format: Live instructor-led classes
Lecture : January 29, 30 & 31 - 11h00 - 14h30 EST | 21h30 - 01h00 IST
Workshop : February 3, 5 & 7 - 11h00 - 13h00 EST | 21h30 - 23h30 IST
Live advanced attribution crash course broken down into 2 sessions over the course of 2 days, aptly designed for Executives.
Format: Live instructor-led classes
Lecture : March 24 & 26 - 11h00 - 14h30 EST
A live and exclusive Masterclass from top experts in advanced attribution broken down into 6 sessions of experimental learning and hands-on approach to applying attribution in your industry.
Format: Live instructor-led classes
Lecture : March 24, 26 & 28 - 11h00 - 14h30 EST
Workshop : March 31, APR 2 & 4 - 11h00 - 13h00 EST
We provide you with extended support on new business development initiatives, pitch development & support & any
follow-ups required.
Train your media buyers to talk attribution confidently with your clients.
Your agency becomes certified in Advanced Attribution when 50% or more of the client-facing team have completed our course! Showcase your new certification badge on your website to show off your new accreditation!
M-Squared experts and marketing advisors will support you on new business development initiatives such as in-person pitch support, follow-up meetings as required.
M-Squared assigns a team dedicated to supporting you on your projects! You will have your own strategist, data scientist & solution architect, who will support the agency on projects and any questions and needs moving forward. Be a part of our private slack channel on M^2.club slack with an assigned measurement specialist & account manager to provide expert support on attribution questions surfacing in the business.
M-Squared offers flexible deployment of attribution tools, either within your agency’s environment or as a branded subdomain under M-Squared, allowing your agency to present advanced attribution capabilities to clients & prospects as part of your service portfolio.
Access our full library of M-Squared courses & case studies any time you want! With 15+ short courses in geo match market testing, marketing mix modeling, measurement strategy & attribution foundations, you can use our content as on-the-go tutorials.
See below some of the frequently asked questions about the courses we offer!
If you can’t find one of your questions here, feel free to get in touch with us!
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