10+ years of experience in Marketing Effectiveness models like Multi Touch Attribution (MTA), Incrementality based Attribution models, Marketing Mix Models (MMM), and TV Attribution models. Key areas – Statistics, Causal Inference, Multi Touch Attribution (MTA), Bagged Logistic Regression, Linear Regression, Propensity Score Model, Adstocking, Half-life, Forecasting, Clustering, Outlier Detection, Seasonality, ANOVA Tools – PySpark, Spark DataFrames, SQL, Apache Airflow, Python, AWS, Git, Source tree, Excel

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