Marketing Executives
Is Attribution whispering data you can't action on?
Marketing Executives
Is Attribution whispering data you can't action on?
Solve My Attribution Problem
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Attribution Audit
Prelim analysis of existing attribution on channels in media portfolio. Sensitivity analysis to calculate approximate contribution of media channel investments to business KPIs. Opportunity Analysis. Advanced attribution Strategy tailored for media portfolio and brand objectives.
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Marketing Mix Model
Agile approach to marketing mix modeling to deliver results in weeks, not months. Understand impact on cross channel media investments, non-media factors and econometric variables on business KPIs and true ROI of media investments.
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Geo Match Market Incrementality Test
Test channels like Facebook, TikTok, Google PMAX, Google Shopping, YouTube, OTT and others for incrementality and scale potential. Design, flight, read and interpret incrementality tests on media channels to understand contribution to business KPIs and true ROI of media investments.
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Platform Lift Test
Use lift studies offered by platforms to test channels like Facebook, Roku, Hulu, Google and others for incrementality and scale potential. Design, read and interpret lift tests on media channels to understand contribution to business KPIs and true ROI of media investments.
Train My Team
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Self-Paced Advanced Attribution Professional Certification
Gain recognition as a Marketing Attribution Expert, regardless of your experience level. Our self-paced certification is suitable for both seasoned professionals and newcomers who have just honed their skills. Show the world your expertise in Marketing Attribution with this certification.
Regular price $299 USDRegular priceUnit price per -
[LIVE -Oct 2024] Advanced Attribution Crash Course for Executives
A crash course in Advanced Attribution broken down into 2 sessions aptly designed for executives.
Format: Live instructor-led classes
Regular price $399 USDRegular priceUnit price per -
[LIVE-Oct 2024] Masterclass in Advanced Attribution
An exclusive Masterclass from Top Experts in Advanced Attribution broken down into 6 sessions of experiential learning and hands-on approach to applying Attribution at your job.
Format: Live instructor-led classes
Lecture : Oct 28, 30, Nov 1 - 11AM- 2:30 PM EST | 8:30 PM - 12 AM IST
Workshop : Nov 4, 6, 8 - 11 - 1:00 PM EST | 9:30 -11:30 PM IST
Regular price $999 USDRegular priceUnit price per
![[LIVE -Oct 2024] Advanced Attribution Crash Course for Executives](http://msquared.club/cdn/shop/files/OCT_ADVANCED_ATTRIBUTION_EXECUTIVES_COHORT.png?v=1725548374&width=533)
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MEET Madan Bharadwaj
Advanced Attribution Expert
Measured, Visual IQ/Nielsen, Nanigans, Dentsu Aegis, Mathworks
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MEET Payman Sadegh
Data and Marketing Science Leader
Nielsen, Visual IQ, White House Presidential Innovation Fellow, Sikorsky Aircraft, Bain
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MEET Allison Lichtenberg
Programmatic Media Expert
Measured, Collective, Hearst, Accordant Media, Nickelodeon
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MEET Palaniappan Ramu
Uncertainty & Design of Experiments researcher
Associate Professor, Indian Institute of Technology, Chennai
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MEET Ken Sheehan
Geographic Information Systems Expert
US Geological Survey, University of New Hampshire, West Virginia University, GIS Entrepreneur
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MEET Keary Phillips
Chief Marketing Officer
TAG - The Aspen Group, Allstate, Fidelity, Discover, Angie’s list
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MEET David Yin
Marketing Leader & Consumer Insights Expert
Labcorp, Ancestry, Fitbit, Eventbrite, Clorox
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Learn About Attribution
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Attribution Radio
Network with real attribution practitioners and CMOS solving for attribution.
Network with attribution experts and marketing leaders solving attribution, learn about attribution, and be part of the tribe that’s shaping the future of marketing attribution.
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Attribution Reels
Learn about attribution through short form reels and long form thought leadership from attribution experts, CMOs, Agency and analytics leaders.
