Agency Owners
Train your media buyers to talk attribution confidently with your clients
Agency Owners
Train your media buyers to talk attribution confidently with your clients
Build a Billable Attribution Practice
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M^2 Agency Partnership
M^2 provides expert assistance to establish a training program in advanced attribution for agency teams and their client teams.
Extended support on new business development initiatives including in pitch development, in-person pitch support and any follow-ups required.
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Advanced Attribution Foundations
Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution.
Regular price $99 USDRegular priceUnit price per -
Data Infrastructure In Advanced Attribution
Your marketing data infrastructure is an important factor in obtaining reliable attribution results. Dive into this course to explore the crucial considerations for storing and processing your marketing data.
Regular price $29 USDRegular priceUnit price per -
Optimizing Digital Campaigns With Advanced Attribution - Facebook/Search/OTT
Follow along with Allison Lichtenberg as she provides practical examples of applying advanced attribution insights to optimize your campaign strategies.
Regular price $99 USDRegular priceUnit price per -
Marketing Mix Modeling - Theory & Practice for 2023
This course offers a comprehensive exploration of marketing mix modeling, covering its historical context, data organization, model design, and result interpretation.
Regular price $149 USDRegular priceUnit price per -
Case Study: A DTC Use Case Using Post-Purchase Surveys For Advanced Attribution
Join Growth Marketer Eli Esagoff as he demonstrates the effective use of post-purchase surveys to estimate the revenue impact of various marketing channels.
Regular price $49 USDRegular priceUnit price per -
Incrementality Testing For CRM Audiences: A Practitioners Guide
A panel of marketing experts and practioners discuss practical ways to unlock the value of your first party data.
Regular price $149 USDRegular priceUnit price per -
Testing for Diminishing Returns - Using Geo & Split Testing
Discover how Geo & Split testing techniques can uncover valuable growth opportunities for your business.
Regular price $149 USDRegular priceUnit price per -
Case Study: Using Advanced Attribution To Implement A Data-First Approach To Print-Heavy Women’s Fashion Brand
Head of Data Science and Analytics, Gail Buffington, shares her experience using advanced attribution to optimize print campaigns.
Regular price $49 USDRegular priceUnit price per -
Statistics for Media Experiments
Professor Palaniappan Ramu provides an overview of the most widely used nomenclatures, metrics, and methods in the field, equipping you with the knowledge to excel in media experimentation.
Regular price $149 USDRegular priceUnit price per -
Case Study: Standard Shopping vs PMAX For A Retail Brand
Have you considered running a PMAX campaign? Join Daniel Pahl as he shares his expertise and experience in managing PMAX campaigns, providing valuable insights on how to incorporate them into your marketing strategy.
Regular price $49 USDRegular priceUnit price per -
Case Study: Using Advanced Attribution To Drive Growth For A Mutual Fund Brand
Learn how Mike Andrews was able to drive efficient growth for his Mutual Fund client using advanced attribution results.
Regular price $49 USDRegular priceUnit price per -
Scale testing using Platform Split Testing tools - A Quick introduction
Scale testing using Platform Split Testing tools - A Quick introduction
Regular price $299 USDRegular priceUnit price per -
Master Class Preview Course
Free Short Course for MasterClass Preview
Regular price $0 USDRegular priceUnit price per -
Data Science Bundle
Data science bundle consists of courses that will give you a solid foundation on the concepts and methodology behind the attribution data science
Regular price $399 USDRegular priceUnit price per -
Attribution Starter Bundle
Attribution starter bundle includes 5 courses that will help you started with a solid foundation in advanced Attribution.
Regular price $299 USDRegular priceUnit price per
