Geo Match Market Incrementality Test
Test channels like Facebook, TikTok, Google PMAX, Google Shopping, YouTube, OTT and others for incrementality and scale potential. Design, flight, read and interpret incrementality tests on media channels to understand contribution to business KPIs and true ROI of media investments.
Geo match market tests are 1st party data based tests that have the highest integrity of all competing approaches to understand the incremental contribution of media channels to your business KPIs.
Tentative Project Timeline: [For illustrative purposes, your project timeline will be calibrated based on your project parameters]
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Week 1
- Shape objectives
- Testing requirements, Sample datasets, Final dataset
- Market selection, First draft of selected markets, Feasibility analysis, Holdout vs Scale approach, Budgets, Decision Matrix
- Discussion, Final markets selection for flight, Signoff
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Week 2 - 6
- Media planning & buying
- Cool down
- Media flight
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Week 7 - 8
- Process data for reads
- Counterfactuals, Initial read, analysis, discussion
- Final read, Media mix decisions, presentation to stakeholders
Typical Phases
Objectives
Shape testable objectives
Test Design
Market selection analysis, identify test markets, design test cells, run feasibility analysis, prepare final calibrated test design and test budgets. Prepare decision matrix.
Test Flight
Support trafficking media campaigns to test designs. Periodically monitor market performance and campaign execution
Test Reads
Lift analysis via counterfactual predictions, interpret test results, calculate multipliers, media and consumer insights, investment decisions vs decision matrix. New learnings agenda.
Testimonials
Case Studies
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Case Study: A DTC Use Case Using Post-Purchase Surveys For Advanced Attribution
Join Growth Marketer Eli Esagoff as he demonstrates the effective use of post-purchase surveys to estimate the revenue impact of various marketing channels.
Regular price $49 USDRegular priceUnit price per
