November 2025: Comprehensive Masterclass
A live and exclusive Masterclass from top experts in advanced attribution broken down into 6 sessions of experiential learning and hands-on approach to applying attribution in your industry.
Who is it for: Hands-on professionals working daily with data.
What to expect: Everything in the executive track is included in this comprehensive track, plus advanced technical training on tools and methodologies for solving attribution challenges.
Format: Live instructor-led classes
Lecture: 3, 5 & 7th Nov
Workshop: 10, 12 & 14th Nov
Course Content
Lecture Day 1
Executive Track:
Module 1: Advanced Attribution Foundations
Educators: Madan Bharadwaj
Module 2: Primer on Incrementality, MMM, MTA, Post-Purchase Surveys
Educators: Madan Bharadwaj
Invited Speaker Session:
Speakers:
To be announced
Lecture Day 2
Executive Track:
Module 3: Shaping Advanced Attribution Strategy for Brands
Educators: Madan Bharadwaj
Module 4: Upgrading your marketing operations for advanced attribution
Educators: Madan Bharadwaj
Invited Speaker Session:
To be announced
Lecture Day 3
Analyst Track
Module 5: Testing for Incrementality & Diminishing Return , A Deep Dive
Educators: Madan Bharadwaj
Module 6: Statistics For Media Experiments
Educator: Prof. Palaniappan Ramu
Module 7: CRM Testing For Retention Marketing
Educators:
Arun Rajagopalan | Measurement Technologist | Measured, Wealth Engine
Cara Manion | CRM Measurement expert | Measured, Oracle, Sports Authority, Retail marketer
Invited Speaker Session:
To be announced
Workshop Day 1
Data Scientist Track
Worshop: Hands-on MMM Workshop Using Facebook Robyn, Google Lightweight And Uber Orbit
Educator: Shriram Pradeep
- Workshop to build media mix models using Facebook Robyn open source modeling package | Step-by-step process to prepare data, perform exploratory data analysis, prepare data, feed data to models, analyze model fit, generate and analyze decomps, evaluate decomps against marketer’s channel performance expectations
- Compare Facebook Robyn vs Google Lightweight vs Uber Orbit
Workshop Day 2
Analyst Track
Worshop: Hands-on Triangulation Analysis
Educator: Shivank PantLearn hands-on analyst skills around triangulation
- Triangulation concepts deep dive | Triangulation demo | Triangulation case study
Invited Speaker: Neil Desai | Measurement Consultant | M^2, Amazon, PillPack, Precision Nutrition
- Incrementality Flywheel Analysis
Workshop Day 3
Data Scientist Track
Worshop: Geo Testing - Macth Market Selection Using Facebook Geo Lift And Causal Lift Estimation Using Statistical Techniques
Educator: Bharathi Kannamma
- Data science Workshop to work through identifying matched markets using Facebook GeoLift open source modeling package.
- Data science workshop to work through lift estimation
Module 9: AMA - Ask me Anything
Open floor for participants to bring up any topic for discussion
Final Certification
Earn course completion certificate
- Schedule and complete 1:1 discussion with Madan Bharadwaj
Earn advanced attribution professional badge
- Advanced Attribution Project completion
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MEET Daniel Pitluck
Marketing leader
Parachute Home
Regular price $1 USDRegular priceUnit price per -
MEET Anita Patil-Sayed
Analytics leader, Agency Veteran
Dentsu, Canvas WW, WPP
Regular price $1 USDRegular priceUnit price per -
MEET Stephen Favrot
CMO, Go-to-market leader
Walmart, HP, Tonal, Vivino
Regular price $1 USDRegular priceUnit price per -
MEET Katie Reed
Frac. CMO, Consultant
Casper, M^2, Society6, Saatchi Art, Northwestern Mutual
Regular price $1 USDRegular priceUnit price per -
MEET Mary Maijer
CRO, MedTech Veteran
St. Jude Medical, Vomaris, Covidien
Regular price $1 USDRegular priceUnit price per -
MEET Michael Nagel
CEO, MedTech Veteran
Vomaris, Abott, NeoMend
Regular price $1 USDRegular priceUnit price per -
MEET Sam Nam
CMO
Redbubble, Digital Room, Imperfect Foods
Regular price $1 USDRegular priceUnit price per -
MEET Mark Fiske
PE Operating Partner
HIG Capital, Credit Karma, Gap, Ancestry
Regular price $1 USDRegular priceUnit price per -
MEET David Yin
Marketing Leader & Consumer Insights Expert
Ancestry, Fitbit, Eventbrite
Regular price $1 USDRegular priceUnit price per -
MEET Neil Desai
Measurement Consultant
M^2, Amazon, PillPack, Precision Nutrition
Regular price $1 USDRegular priceUnit price per -
Dipali Patwa
Growth Marketer, Consultant
FlatironX, THE CHOPRA FOUNDATION, Adorama, Terviva, Fabindia Overseas Pvt Ltd
Regular price $1 USDRegular priceUnit price per
Masterclass : Scheduled Sessions
-
Self-Paced Advanced Attribution Professional Certification
Gain recognition as a Marketing Attribution Expert, regardless of your experience level. Our self-paced certification is suitable for both seasoned professionals and newcomers who have just honed their skills. Show the world your expertise in Marketing Attribution with this certification.
Regular price $299 USDRegular priceUnit price per -
September 2025: Executive Masterclass - ONLINE EDITION
LIVE Advanced Attribution Course:
Purpose-built for decision-makers ready to master data-driven marketing in today’s complex landscape. Broken down into 2 sessions over 2 days, this masterclass dives deep into the high-level topics and real-world complexities driving modern marketing. From strategic frameworks to tactical execution, you’ll stay ahead of the curve and sharpen your approach to what actually works.
Who Is It For:
Marketers, analytics professionals, data scientists, and anybody who is seeking a concise yet thorough understanding of Advanced Attribution. Hands-on professionals working daily with data.
What To Expect:
Insights from industry leaders through exclusive speaker sessions. We dive into the fundamentals of Advanced Attribution, taught using relevant and extensive sets of case studies. Speak to the professionals, ask questions, engage and make real connections with both the boots on the ground and the brands we work with.
In The Calendar:
Online Live instructor-led classes.September 4 & 5 • 1100 - 1430 EST
Regular price $399 USDRegular priceUnit price per -
September 2025: Executive Masterclass - In Person
Built for decision-makers ready to rethink marketing measurement in today’s evolving landscape. For the first time ever, we’re hosting this experience live — bringing together in-person energy. In just one immersive session, we’ll unpack the complexities of attribution through strategic discussions, expert panels, and collaborative exercises that challenge conventional thinking and sharpen decision-making.
Who is it for:
Marketers, analytics professionals, data scientists, and hands-on practitioners working with data who seek a sharp, actionable understanding of Advanced Attribution.
What to expect:
Insights from leading experts through live speaker sessions, real-world case studies, and focused discussion around the most complex marketing questions. Engage with fellow professionals, ask the tough questions, and connect directly with brand-side and agency-side thinkers shaping the future of measurement.
In The Calendar:
In Person — Join us in Boston for a live instructor-led masterclass with both in-person and virtual participationSeaport Boston Hotel • September 8 • 1030 – 1700 EST
Regular price $2,999 USDRegular priceUnit price per -
November 2025: Executive Masterclass
Live advanced attribution crash course broken down into 2 sessions over the course of 2 days, aptly designed for Executives.
Who is it for: Marketers, analytics professionals, data scientists, and anybody who is seeking a concise yet thorough understanding of Advanced Attribution.
What to expect: Insights from industry leaders through exclusive speaker sessions. We dive into the fundamentals of Advanced Attribution, taught using relevant and extensive sets of case studies.
Format: Live instructor-led classes
Lecture: 3 & 5th NovRegular price $399 USDRegular priceUnit price per -
November 2025: Comprehensive Masterclass
A live and exclusive Masterclass from top experts in advanced attribution broken down into 6 sessions of experiential learning and hands-on approach to applying attribution in your industry.
Who is it for: Hands-on professionals working daily with data.
What to expect: Everything in the executive track is included in this comprehensive track, plus advanced technical training on tools and methodologies for solving attribution challenges.
Format: Live instructor-led classes
Lecture: 3, 5 & 7th Nov
Workshop: 10, 12 & 14th NovRegular price $999 USDRegular priceUnit price per
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