Katie Reed is a seasoned marketing expert with two decades of experience scaling consumer brands in e-commerce, fintech, and marketplaces. She excels at transforming complex data into actionable strategies, leveraging advanced attribution techniques to drive measurable growth. In a landscape filled with vendor-driven attribution content, Katie provides clarity, helping businesses implement effective measurement frameworks and make data-informed decisions. As a Fractional Marketing Leader & Measurement Strategist, she collaborates with companies to refine their marketing investments through techniques like Marketing Mix Models and incrementality testing, ensuring long-term success.

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