November 2025: Executive Masterclass

Live advanced attribution crash course broken down into 2 sessions over the course of 2 days, aptly designed for Executives. 


Who is it for: Marketers, analytics professionals, data scientists, and anybody who is seeking a concise yet thorough understanding of Advanced Attribution.


What to expect: Insights from industry leaders through exclusive speaker sessions. We dive into the fundamentals of Advanced Attribution, taught using relevant and extensive sets of case studies.


Format: Live instructor-led classes

Lecture: 3 & 5th Nov

 

November 2025: Executive Masterclass

Course Content

Lecture Day 1

Executive Track:

Module 1: Advanced Attribution Foundations

Educators: Madan Bharadwaj

Module 2: Primer on Incrementality, MMM, MTA, Post-Purchase Surveys

Educators: Madan Bharadwaj

Invited Speaker Session:

Speakers: 

To be announced

Lecture Day 2

Executive Track:

Module 3: Shaping Advanced Attribution Strategy for Brands

Educators: Madan Bharadwaj

Module 4: Upgrading your marketing operations for advanced attribution

Educators: Madan Bharadwaj

Invited Speaker Session:

To be announced