November 2025: Executive Masterclass
Live advanced attribution crash course broken down into 2 sessions over the course of 2 days, aptly designed for Executives.
Who is it for: Marketers, analytics professionals, data scientists, and anybody who is seeking a concise yet thorough understanding of Advanced Attribution.
What to expect: Insights from industry leaders through exclusive speaker sessions. We dive into the fundamentals of Advanced Attribution, taught using relevant and extensive sets of case studies.
Format: Live instructor-led classes
Lecture: 3 & 5th Nov

Course Content
Lecture Day 1
Executive Track:
Module 1: Advanced Attribution Foundations
Educators: Madan Bharadwaj
Module 2: Primer on Incrementality, MMM, MTA, Post-Purchase Surveys
Educators: Madan Bharadwaj
Invited Speaker Session:
Speakers:
To be announced
Lecture Day 2
Executive Track:
Module 3: Shaping Advanced Attribution Strategy for Brands
Educators: Madan Bharadwaj
Module 4: Upgrading your marketing operations for advanced attribution
Educators: Madan Bharadwaj
Invited Speaker Session:
To be announced
Educators
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MEET Madan Bharadwaj
Advanced Attribution Expert
Measured, Visual IQ/Nielsen, Nanigans, Dentsu Aegis, Mathworks
Regular price $300 USDRegular priceUnit price / per
Invited Speakers
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MEET Anita Patil-Sayed
Analytics leader, Agency Veteran
Dentsu, Canvas WW, WPP
Regular price $1 USDRegular priceUnit price / per -
MEET Stephen Favrot
CMO, Go-to-market leader
Walmart, HP, Tonal, Vivino
Regular price $1 USDRegular priceUnit price / per -
MEET Mark Fiske
PE Operating Partner
HIG Capital, Credit Karma, Gap, Ancestry
Regular price $1 USDRegular priceUnit price / per -
MEET Daniel Pitluck
Marketing leader
Parachute Home
Regular price $1 USDRegular priceUnit price / per -
MEET David Yin
Marketing Leader & Consumer Insights Expert
Ancestry, Fitbit, Eventbrite
Regular price $1 USDRegular priceUnit price / per -
MEET Katie Reed
Frac. CMO, Consultant
Casper, M^2, Society6, Saatchi Art, Northwestern Mutual
Regular price $1 USDRegular priceUnit price / per -
MEET Mary Maijer
CRO, MedTech Veteran
St. Jude Medical, Vomaris, Covidien
Regular price $1 USDRegular priceUnit price / per -
MEET Michael Nagel
CEO, MedTech Veteran
Vomaris, Abott, NeoMend
Regular price $1 USDRegular priceUnit price / per -
Dipali Patwa
Growth Marketer, Consultant
FlatironX, THE CHOPRA FOUNDATION, Adorama, Terviva, Fabindia Overseas Pvt Ltd
Regular price $1 USDRegular priceUnit price / per
Masterclass : Scheduled Sessions
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Self-Paced Advanced Attribution Professional Certification
Gain recognition as a Marketing Attribution Expert, regardless of your experience level. Our self-paced certification is suitable for both seasoned professionals and newcomers who have just honed their skills. Show the world your expertise in Marketing Attribution with this certification.
Regular price $299 USDRegular priceUnit price / per -
September 2025: Executive Masterclass - ONLINE EDITION
LIVE Advanced Attribution Course:
Purpose-built for decision-makers ready to master data-driven marketing in today’s complex landscape. Broken down into 2 sessions over 2 days, this masterclass dives deep into the high-level topics and real-world complexities driving modern marketing. From strategic frameworks to tactical execution, you’ll stay ahead of the curve and sharpen your approach to what actually works.
Who Is It For:
Marketers, analytics professionals, data scientists, and anybody who is seeking a concise yet thorough understanding of Advanced Attribution. Hands-on professionals working daily with data.
What To Expect:
Insights from industry leaders through exclusive speaker sessions. We dive into the fundamentals of Advanced Attribution, taught using relevant and extensive sets of case studies. Speak to the professionals, ask questions, engage and make real connections with both the boots on the ground and the brands we work with.
In The Calendar:
Online Live instructor-led classes.September 4 & 5 • 1100 - 1430 EST
Regular price $399 USDRegular priceUnit price / per -
September 2025: Executive Masterclass - In Person
Built for decision-makers ready to rethink marketing measurement in today’s evolving landscape. For the first time ever, we’re hosting this experience live — bringing together in-person energy. In just one immersive session, we’ll unpack the complexities of attribution through strategic discussions, expert panels, and collaborative exercises that challenge conventional thinking and sharpen decision-making.
Who is it for:
Marketers, analytics professionals, data scientists, and hands-on practitioners working with data who seek a sharp, actionable understanding of Advanced Attribution.
What to expect:
Insights from leading experts through live speaker sessions, real-world case studies, and focused discussion around the most complex marketing questions. Engage with fellow professionals, ask the tough questions, and connect directly with brand-side and agency-side thinkers shaping the future of measurement.
In The Calendar:
In Person — Join us in Boston for a live instructor-led masterclass with both in-person and virtual participationSeaport Boston Hotel • September 8 • 1030 – 1700 EST
Regular price $2,999 USDRegular priceUnit price / per -
November 2025: Executive Masterclass
Live advanced attribution crash course broken down into 2 sessions over the course of 2 days, aptly designed for Executives.
Who is it for: Marketers, analytics professionals, data scientists, and anybody who is seeking a concise yet thorough understanding of Advanced Attribution.
What to expect: Insights from industry leaders through exclusive speaker sessions. We dive into the fundamentals of Advanced Attribution, taught using relevant and extensive sets of case studies.
Format: Live instructor-led classes
Lecture: 3 & 5th NovRegular price $399 USDRegular priceUnit price / per -
November 2025: Comprehensive Masterclass
A live and exclusive Masterclass from top experts in advanced attribution broken down into 6 sessions of experiential learning and hands-on approach to applying attribution in your industry.
Who is it for: Hands-on professionals working daily with data.
What to expect: Everything in the executive track is included in this comprehensive track, plus advanced technical training on tools and methodologies for solving attribution challenges.
Format: Live instructor-led classes
Lecture: 3, 5 & 7th Nov
Workshop: 10, 12 & 14th NovRegular price $999 USDRegular priceUnit price / per
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