Collection: Products

Advanced Attribution Foundations

Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution.

Advanced Attribution Masterclass - Exclusively for The Trade Desk

A tailored Masterclass on Advanced Attribution, exclusively designed for agency teams seeking experiential learning and a practical approach to implementing Attribution in their roles.

Format: Live instructor-led class

Advanced Attribution Masterclass Bundle

Gain access to our renowned Attribution Masterclass, where you and your team will delve into the intricacies of effective Attribution modeling and analytics.

Advanced Attribution Masterclass Bundle

Unlock the nuances of modern marketing analytics with our Advanced Attribution courses. Courses in this bundle will help you gain actionable insights into your marketing strategies.

Advanced Attribution to drive growth

How an agency analytics leader drove growth for a mutual fund brand using advanced attribution

Advanced Attribution To Implement A Data-First Approach

A women’s retail company selling online, through catalogs, and in-store. The company had undergone rapid expansion over the previous decade but remained a lagger in the digital space.

Apply To Be A Wingman

Get Gig work in Marketing Measurement

Increase your networth, Become part of Attribution Community and Solve Advanced Attribution problems.

April 2025: Comprehensive Masterclass

A live and exclusive Masterclass from top experts in advanced attribution broken down into 6 sessions of experiential learning and hands-on approach to applying attribution in your industry. 

Who is it for: Hands-on professionals working daily with data.

What to expect: Everything in the executive track is included in this comprehensive track, plus advanced technical training on tools and methodologies for solving attribution challenges.

Format: Live instructor-led classes

Lecture: April 28, 30 & May 2 - 1100 - 1430 EST

Workshop: May 5, 7 & 9 - 1100 - 1300 EST

 

April 2025: Consultancy Program

A live and exclusive Masterclass from top experts in advanced attribution broken down into 6 sessions of experiential learning and hands-on approach to applying attribution in your industry. 

Who is it for: Hands-on professionals working daily with data.

What to expect: Everything in the executive track is included in this comprehensive track, plus advanced technical training on tools and methodologies for solving attribution challenges.

Format: Live instructor-led classes

Lecture: April 28, 30 & May 2 - 1100 - 1430 EST

Workshop: May 5, 7 & 9 - 1100 - 1300 EST

 

April 2025: Executive Masterclass

Live advanced attribution crash course broken down into 2 sessions over the course of 2 days, aptly designed for Executives. 

Who is it for: Marketers, analytics professionals, data scientists, and anybody who is seeking a concise yet thorough understanding of Advanced Attribution.

What to expect: Insights from industry leaders through exclusive speaker sessions. We dive into the fundamentals of Advanced Attribution, taught using relevant and extensive sets of case studies.

Format: Live instructor-led classes

Lecture: April 28 & 30th - 1100 - 1430 EST

 

Attribution Audit

Prelim analysis of existing attribution on channels in media portfolio. Sensitivity analysis to calculate approximate contribution of media channel investments to business KPIs. Opportunity Analysis. Advanced attribution Strategy tailored for media portfolio and brand objectives.

Attribution Essentials

Unlock the nuances of modern marketing analytics with our Advanced Attribution courses. Courses in this bundle will help you gain actionable insights into your marketing strategies.

Attribution Foundations 2.0

Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution with the content from the latest masterclass.

Attribution Radio

Network with real 
attribution practitioners and CMOS solving for attribution.

Network with attribution experts and marketing leaders solving attribution, learn about attribution, and be part of the tribe that’s shaping the future of marketing attribution.

Attribution Reels

Learn about attribution through short form reels and long form thought leadership from attribution experts, CMOs, Agency and analytics leaders.

Attribution Starter Bundle

Attribution starter bundle includes 5 courses that will help you started with a solid foundation in advanced Attribution.

August 2024 Masterclass in Advanced Attribution

Lecture:Aug-26, 27 & 28 Mon-Tue-Wed | 11:00 AM - 2:30 PM ET

Workshop: Sep 4,5 & 6 Wed-Thu-Fri | 11:00 AM - 1:00 PM ET

August 2024 Advanced Attribution Masterclass

Canvas Advanced Attribution Course

Case Study: A DTC Use Case Using Post-Purchase Surveys For Advanced Attribution

Join Growth Marketer Eli Esagoff as he demonstrates the effective use of post-purchase surveys to estimate the revenue impact of various marketing channels.

Case Study: Standard Shopping vs PMAX For A Retail Brand

Have you considered running a PMAX campaign? Join Daniel Pahl as he shares his expertise and experience in managing PMAX campaigns, providing valuable insights on how to incorporate them into your marketing strategy.

Case Study: Using Advanced Attribution To Drive Growth For A Mutual Fund Brand

Learn how Mike Andrews was able to drive efficient growth for his Mutual Fund client using advanced attribution results.

Case Study: Using Advanced Attribution To Implement A Data-First Approach To Print-Heavy Women’s Fashion Brand

Head of Data Science and Analytics, Gail Buffington, shares her experience using advanced attribution to optimize print campaigns.

CMO's playbook for managing CFO's by Keary Phillips

Our experts share their learnings and experience about how CMOs can effectively manage their relationship with CFOs, ensuring that marketing initiatives are understood, supported, and valued within the organization.