Advanced Attribution To Implement A Data-First Approach
A women’s retail company selling online, through catalogs, and in-store. The company had undergone rapid expansion over the previous decade but remained a lagger in the digital space.
Course contents:
-
MEET Gail Buffington
Marketing & Analytics Leader
MilliporeSigma, Soft Surroundings, US Army
Regular price $300 USDRegular priceUnit price per
-
Case Study: A DTC Use Case Using Post-Purchase Surveys For Advanced Attribution
Join Growth Marketer Eli Esagoff as he demonstrates the effective use of post-purchase surveys to estimate the revenue impact of various marketing channels.
Regular price $49 USDRegular priceUnit price per -
Case Study: Standard Shopping vs PMAX For A Retail Brand
Have you considered running a PMAX campaign? Join Daniel Pahl as he shares his expertise and experience in managing PMAX campaigns, providing valuable insights on how to incorporate them into your marketing strategy.
Regular price $0 USDRegular priceUnit price per -
Case Study: Using Advanced Attribution To Drive Growth For A Mutual Fund Brand
Learn how Mike Andrews was able to drive efficient growth for his Mutual Fund client using advanced attribution results.
Regular price $0 USDRegular priceUnit price per -
Case Study: Using Advanced Attribution To Implement A Data-First Approach To Print-Heavy Women’s Fashion Brand
Head of Data Science and Analytics, Gail Buffington, shares her experience using advanced attribution to optimize print campaigns.
Regular price $0 USDRegular priceUnit price per -
LaserAway Case Study : Triangulation Analysis with Multiplier Benchmarks, Geo testing and MMM
Case study presentation and discussion in M^2 advanced attribution masterclass on how Laseraway executed "test-learn-grow" using advanced attribution.
Regular price $0 USDRegular priceUnit price per -
Rappi Case Study: Agile MMM Business Problem Analysis
Casestudy review of how the Agile MMM project was proven beneficial for Rappi
Regular price $0 USDRegular priceUnit price per -
The Perfect Jean Case Study: Attribution results from Geo Test, MMM and Post Purchase Survey
Case study presentation and discussion in M-Squared advanced attribution masterclass on how Perfect Jean executed "test-learn-grow" using advanced attribution.
Regular price $0 USDRegular priceUnit price per
