Attribution Experts Community
Network with real attribution practitioners and CMOs
Attribution Experts Community
Network with real attribution practitioners and CMOs
Attribution Community
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Attribution Radio
Network with real attribution practitioners and CMOS solving for attribution.
Network with attribution experts and marketing leaders solving attribution, learn about attribution, and be part of the tribe that’s shaping the future of marketing attribution.
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Attribution Reels
Learn about attribution through short form reels and long form thought leadership from attribution experts, CMOs, Agency and analytics leaders.
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Membership for Attribution Assistance
Address Issues, Establish Expertise
Assist in addressing current Measurement Challenges for marketers on the frontlines. Partner with leading experts in the Industry. Expand your sphere of influence and explore career prospects.
Signup and get access to course repository and become part of M^2.club slack community!
Regular price $99 USDRegular priceUnit price per
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MEET Madan Bharadwaj
Advanced Attribution Expert
Measured, Visual IQ/Nielsen, Nanigans, Dentsu Aegis, Mathworks
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MEET Payman Sadegh
Data and Marketing Science Leader
Nielsen, Visual IQ, White House Presidential Innovation Fellow, Sikorsky Aircraft, Bain
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MEET Allison Lichtenberg
Programmatic Media Expert
Measured, Collective, Hearst, Accordant Media, Nickelodeon
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MEET Palaniappan Ramu
Uncertainty & Design of Experiments researcher
Associate Professor, Indian Institute of Technology, Chennai
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Advanced Attribution Foundations
Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution.
Regular price $99 USDRegular priceUnit price per -
Data Infrastructure In Advanced Attribution
Your marketing data infrastructure is an important factor in obtaining reliable attribution results. Dive into this course to explore the crucial considerations for storing and processing your marketing data.
Regular price $29 USDRegular priceUnit price per -
Optimizing Digital Campaigns With Advanced Attribution - Facebook/Search/OTT
Follow along with Allison Lichtenberg as she provides practical examples of applying advanced attribution insights to optimize your campaign strategies.
Regular price $99 USDRegular priceUnit price per -
Marketing Mix Modeling - Theory & Practice for 2023
This course offers a comprehensive exploration of marketing mix modeling, covering its historical context, data organization, model design, and result interpretation.
Regular price $149 USDRegular priceUnit price per -
Case Study: A DTC Use Case Using Post-Purchase Surveys For Advanced Attribution
Join Growth Marketer Eli Esagoff as he demonstrates the effective use of post-purchase surveys to estimate the revenue impact of various marketing channels.
Regular price $49 USDRegular priceUnit price per -
Incrementality Testing For CRM Audiences: A Practitioners Guide
A panel of marketing experts and practioners discuss practical ways to unlock the value of your first party data.
Regular price $149 USDRegular priceUnit price per -
Testing for Diminishing Returns - Using Geo & Split Testing
Discover how Geo & Split testing techniques can uncover valuable growth opportunities for your business.
Regular price $149 USDRegular priceUnit price per -
Case Study: Standard Shopping vs PMAX For A Retail Brand
Have you considered running a PMAX campaign? Join Daniel Pahl as he shares his expertise and experience in managing PMAX campaigns, providing valuable insights on how to incorporate them into your marketing strategy.
Regular price $49 USDRegular priceUnit price per -
Case Study: Using Advanced Attribution To Implement A Data-First Approach To Print-Heavy Women’s Fashion Brand
Head of Data Science and Analytics, Gail Buffington, shares her experience using advanced attribution to optimize print campaigns.
Regular price $49 USDRegular priceUnit price per -
Case Study: Using Advanced Attribution To Drive Growth For A Mutual Fund Brand
Learn how Mike Andrews was able to drive efficient growth for his Mutual Fund client using advanced attribution results.
Regular price $49 USDRegular priceUnit price per -
Statistics for Media Experiments
Professor Palaniappan Ramu provides an overview of the most widely used nomenclatures, metrics, and methods in the field, equipping you with the knowledge to excel in media experimentation.
Regular price $149 USDRegular priceUnit price per -
Geo Match Market Incrementality Testing: A Practitioners Guide
A valuable resource for marketing professionals seeking to enhance their understanding and proficiency in assessing the incremental impact of geo-targeted marketing campaigns.
Regular price $149 USDRegular priceUnit price per -
Marketing Operations and Accounting using Advanced Attribution
Learn how to prepare datasets for various advanced attribution needs. Typical Measurement infrastructure in data-forward brands and Marketing Accounting.
Regular price $29 USDRegular priceUnit price per -
LaserAway Case Study : Triangulation Analysis
Casestudy presentation on how LaserAway conducted sensitivity analysis, MMM and triangulation
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Rappi Case Study: Agile MMM
Casestudy review of how the Agile MMM project was proven beneficial for Rappi
Regular price $0 USDRegular priceUnit price per -
Geo Spatial Analysis
This course gives an introduction to Geospatial Census data for marketing and a real-life Case Study on Zip-level testing using Facebook Reach & Frequency campaigns.
Regular price $29 USDRegular priceUnit price per
