Collection: Products

MEET Vishnu Prasad

Marketing Measurement Partner

Ex-Nielsen, VisualIQ

MEET Warren Jolly

MEET Woody Meachum

Agency Leader & Analytics Strategy Veteran

Essence, MediaCom, Zenith, OMD USA

MMM Workbench

M^2’s MMM workbench aims to make it easier for hands-on practitioners with a pre-configured system that is designed for the development of MMMs.

Monthly M-Squared Membership

Your 24/7 access to comprehensive expertise of a global attribution community ready to support each other!

Address Issues  |  Establish Expertise  |  Learn & Grow  |  Make Connections

✔︎ Assist in addressing current measurement challenges for marketers on the front-lines.
✔︎ Partner with leading experts in the Industry.
✔︎ Expand your sphere of influence and explore career prospects.
✔︎ Community-driven assistance to answer your toughest measurement questions.
✔︎ Compare notes with peers to better your own knowledge.
✔︎ Become a member of our exclusive backstage 24/7 slack community.

M^2 Agency Partnership

M^2 provides expert assistance to establish a training program in advanced attribution for agency teams and their client teams.

Extended support on new business development initiatives including in pitch development, in-person pitch support and any follow-ups required.

M^2 Wingman Consultants

Our Wingmen are more than just consultants, they're an extension of the M^2 family. Each Wingman brings a unique set of skills and expertise to the table, all designed to help you achieve your marketing measurement goals. Our Wingman team acts as fractional Advanced Attribution team dedicated to execute your attribution projects.

Schedule a chat with us to learn more about how you can use our attribution services.

Optimizing Digital Campaigns With Advanced Attribution - Facebook/Search/OTT

Follow along with Allison Lichtenberg as she provides practical examples of applying advanced attribution insights to optimize your campaign strategies.

Platform Lift Test

Use lift studies offered by platforms to test channels like Facebook, Roku, Hulu, Google and others for incrementality and scale potential. Design, read and interpret lift tests on media channels to understand contribution to business KPIs and true ROI of media investments.

Rappi Case Study: Agile MMM

Casestudy review of how the Agile MMM project was proven beneficial for Rappi.

Rappi Case Study: Agile MMM Business Problem Analysis

Casestudy review of how the Agile MMM project was proven beneficial for Rappi

Role of Consumer Insights in Brand Measurement

David Yin, talks about the role of consumer insights in marketing measurement and how it addresses some biggest challenges that come out of the conversations about MMMs like, why is this happening? What is going on? Why did this stop working when it used to work before?

Scale testing using Platform Split Testing tools - A Quick introduction

Scale testing using Platform Split Testing tools - A Quick introduction

Self-Paced Advanced Attribution Professional Certification

Gain recognition as a Marketing Attribution Expert, regardless of your experience level. Our self-paced certification is suitable for both seasoned professionals and newcomers who have just honed their skills. Show the world your expertise in Marketing Attribution with this certification.

Standard Shopping vs PMAX

Incrementality Testing for an Online Retail Brand to determine if the PMAX investment should be continued.

Statistics for Media Experiments

Professor Palaniappan Ramu provides an overview of the most widely used nomenclatures, metrics, and methods in the field, equipping you with the knowledge to excel in media experimentation.

Testing for Diminishing Returns - Using Geo & Split Testing

Discover how Geo & Split testing techniques can uncover valuable growth opportunities for your business.

The Perfect Jean Case Study: Attribution results from Geo Test, MMM and Post Purchase Survey

Case study presentation and discussion in M-Squared advanced attribution masterclass on how Perfect Jean executed "test-learn-grow" using advanced attribution.

Tools Subscription for Masterclass

By completing this step, you agree to M-Squared’s standard terms and conditions, which grant access to M-Squared’s proprietary dataset and tools for the Masterclass certification project for a period of 6 months from the date of purchase. This ensures compliance with data usage policies while allowing participants to apply advanced attribution methodologies in a hands-on environment.

TradeDesk Advanced Attribution MasterClass

A tailored Masterclass on Advanced Attribution, exclusively designed for agency teams seeking experiential learning and a practical approach to implementing Attribution in their roles.

Format: Live instructor-led class

Triangulation Tool

Triangulate decisions by integrating Base & Advanced Attribution measurements from various sources

[LIVE -Aug 2024] Advanced Attribution Crash Course for Executives

A crash course in Advanced Attribution broken down into 2 sessions aptly designed for executives.

Aug 26 & Aug 27 | Mon & Tue | 11:00 AM - 2:30 PM ET / 8:30 PM -12:00 AM IST

Format: Live instructor-led classes

[LIVE-Oct 2024] Masterclass in Advanced Attribution

An exclusive Masterclass from Top Experts in Advanced Attribution broken down into 6 sessions of experiential learning and hands-on approach to applying Attribution at your job.

Format: Live instructor-led classes

Lecture : Oct 28, 30, Nov 1 - 11h00 - 14h30 EST | 20h30 - 00h00 IST

Workshop : Nov 4, 6, 8 - 11 - 11h00 - 13h00 EST | 21h30 - 23h30 IST