Jennifer Fenton
Received some highly actionable next steps, gained a deeper understanding of Advanced Attribution, and was offered clear direction throughout.
John Gordillo
This masterclass helped me understand the value of each advertising medium and effort, enabling me to differentiate between Platform and Advanced Attribution numbers. It also empowered me to make educated decisions by testing strategies first.
Joshua Leimkuehler
The highlight of this masterclass for me was the thoughtful Q&A session with the guest speakers.
Training & Certification
M^2 will train the agency's team in advanced attribution
After at least 50% of the agency client facing team has completed the course, M^2 will badge the agency as a
Advanced Attribution certified Agency
Go-to-Market Support
M^2 experts and marketing advisors will support you on new business development initiatives including in pitch development, in-person pitch support and any follow-ups required.
Client Support: Fractional Advanced Attribution Team
M^2 will assign a team consisting of a strategist, a data scientist and a solution architect who will support
the agency on their projects.
Private slack channel on M^2.club slack with an assigned measurement specialist as account manager to provide
expert support on attribution questions surfacing in the business.
Agency Branded M^2 Tools
M^2 offers flexible deployment of attribution tools, either within your agency’s environment or as a branded
subdomain under M^2. This allows your agency to present advanced attribution capabilities to clients and
prospects as part of your service portfolio.
Advanced Attribution Education Content
Access to the full library of M^2 courses and case studies.
15+ short courses in geo match market testing, marketing mix modeling, measurement strategy, attribution
foundations and case studies.
