Standard Shopping vs PMAX
Incrementality Testing for an Online Retail Brand to determine if the PMAX investment should be continued.
Course contents:
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Case Study: A DTC Use Case Using Post-Purchase Surveys For Advanced Attribution
Join Growth Marketer Eli Esagoff as he demonstrates the effective use of post-purchase surveys to estimate the revenue impact of various marketing channels.
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Case Study: Standard Shopping vs PMAX For A Retail Brand
Have you considered running a PMAX campaign? Join Daniel Pahl as he shares his expertise and experience in managing PMAX campaigns, providing valuable insights on how to incorporate them into your marketing strategy.
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Case Study: Using Advanced Attribution To Drive Growth For A Mutual Fund Brand
Learn how Mike Andrews was able to drive efficient growth for his Mutual Fund client using advanced attribution results.
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Case Study: Using Advanced Attribution To Implement A Data-First Approach To Print-Heavy Women’s Fashion Brand
Head of Data Science and Analytics, Gail Buffington, shares her experience using advanced attribution to optimize print campaigns.
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LaserAway Case Study : Triangulation Analysis with Multiplier Benchmarks, Geo testing and MMM
Case study presentation and discussion in M^2 advanced attribution masterclass on how Laseraway executed "test-learn-grow" using advanced attribution.
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Rappi Case Study: Agile MMM Business Problem Analysis
Casestudy review of how the Agile MMM project was proven beneficial for Rappi
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The Perfect Jean Case Study: Attribution results from Geo Test, MMM and Post Purchase Survey
Case study presentation and discussion in M-Squared advanced attribution masterclass on how Perfect Jean executed "test-learn-grow" using advanced attribution.
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