[LIVE -Aug 2024] Advanced Attribution Crash Course for Executives

A crash course in Advanced Attribution broken down into 2 sessions aptly designed for executives.

Aug 26 & Aug 27 | Mon & Tue | 11:00 AM - 2:30 PM ET / 8:30 PM -12:00 AM IST

Format: Live instructor-led classes

[LIVE -Aug 2024] Advanced Attribution Crash Course for Executives

Course Content

DAY 1

Executive Track

Module 1: Advanced Attribution Foundations

Educators: Madan Bharadwaj

Learn about foundations of advanced attribution

  • Attribution basics | History of advanced attribution | State of Attribution - 2023 | Introduction to Advanced marketing measurement 
  • Better Decisions vs Better Measurement | Understanding the Decision Matrix | Sensitivity Analysis case study
  • Taxonomy | Solution Architecture 
  • Heterogeneity in Attribution landscape today
  • Case for Triangulation

Module 2: Primer on Incrementality, MMM, MTA, Post-Purchase Surveys

Educators: Madan Bharadwaj

Learn about incrementality, MMM & MTA fundamentals. Learn how to apply them to marketing decisions. Learn how post purchase surveys can be used as a stop gap for advanced measurement.

  • Incrementality Testing basics | Geo Match market testing | Holdout and Scale tests | Quick primer in split testing | Scale testing via split tests
  • Marketing mix modeling basics | Vanilla MMM vs Full-Funnel MMM
  • Multi touch attribution basics | Using Post-purchase surveys as part of measurement strategy
  • Translating AA reads into Multipliers | Multiplier based ROI reporting

Invited Speaker Session:

To be announced

Educators

Invited Speakers

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Masterclass : Scheduled Sessions

  • Self-Paced Advanced Attribution Professional Certification

    Self-Paced Advanced Attribution Professional Certification

    Self-Paced Advanced Attribution Professional Certification

    Gain recognition as a Marketing Attribution Expert, regardless of your experience level. Our self-paced certification is suitable for both seasoned professionals and newcomers who have just honed their skills. Show the world your expertise in Marketing Attribution with this certification.

    $299 USD
    $299 USD
  • March 2026 · Advanced Attribution Masterclass - LIVE

    March 2026 · Advanced Attribution Masterclass - LIVE

    Sold out

    March 2026 · Advanced Attribution Masterclass - LIVE

    LIVE Advanced Attribution Course:
    Purpose-built for decision-makers ready to master data-driven marketing in today’s complex landscape. Broken down into 2 sessions over 2 days, this masterclass dives deep into the high-level topics and real-world complexities driving modern marketing. From strategic frameworks to tactical execution, you’ll stay ahead of the curve and sharpen your approach to what actually works.


    Who Is It For:
    Marketers, analytics professionals, data scientists, and anybody who is seeking a concise yet thorough understanding of Advanced Attribution. Hands-on professionals working daily with data.


    What To Expect:
    Insights from industry leaders through exclusive speaker sessions. We dive into the fundamentals of Advanced Attribution, taught using relevant and extensive sets of case studies. Speak to the professionals, ask questions, engage and make real connections with both the boots on the ground and the brands we work with.

     

    In The Calendar:

    Online Live instructor-led classes.

     March 2 • 1100 - 1430 EST

    $399 USD
    $399 USD
    Sold out

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