[LIVE -Aug 2024] Advanced Attribution Crash Course for Executives
A crash course in Advanced Attribution broken down into 2 sessions aptly designed for executives.
Aug 26 & Aug 27 | Mon & Tue | 11:00 AM - 2:30 PM ET / 8:30 PM -12:00 AM IST
Format: Live instructor-led classes
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Course Content
DAY 1
Executive Track
Module 1: Advanced Attribution Foundations
Educators: Madan Bharadwaj
Learn about foundations of advanced attribution
- Attribution basics | History of advanced attribution | State of Attribution - 2023 | Introduction to Advanced marketing measurement
- Better Decisions vs Better Measurement | Understanding the Decision Matrix | Sensitivity Analysis case study
- Taxonomy | Solution Architecture
- Heterogeneity in Attribution landscape today
- Case for Triangulation
Module 2: Primer on Incrementality, MMM, MTA, Post-Purchase Surveys
Educators: Madan Bharadwaj
Learn about incrementality, MMM & MTA fundamentals. Learn how to apply them to marketing decisions. Learn how post purchase surveys can be used as a stop gap for advanced measurement.
- Incrementality Testing basics | Geo Match market testing | Holdout and Scale tests | Quick primer in split testing | Scale testing via split tests
- Marketing mix modeling basics | Vanilla MMM vs Full-Funnel MMM
- Multi touch attribution basics | Using Post-purchase surveys as part of measurement strategy
- Translating AA reads into Multipliers | Multiplier based ROI reporting
Invited Speaker Session:
To be announced
Educators
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MEET Madan Bharadwaj
Advanced Attribution Expert
Measured, Visual IQ/Nielsen, Nanigans, Dentsu Aegis, Mathworks
Regular price $300 USDRegular priceUnit price per
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MEET Anita Patil-Sayed
Analytics leader, Agency Veteran
Dentsu, Canvas WW, WPP
Regular price $1 USDRegular priceUnit price per -
MEET Stephen Favrot
CMO, Go-to-market leader
Walmart, HP, Tonal, Vivino
Regular price $1 USDRegular priceUnit price per -
MEET Mark Fiske
PE Operating Partner
HIG Capital, Credit Karma, Gap, Ancestry
Regular price $1 USDRegular priceUnit price per -
MEET Daniel Pitluck
Marketing leader
Parachute Home
Regular price $1 USDRegular priceUnit price per -
MEET David Yin
Marketing Leader & Consumer Insights Expert
Ancestry, Fitbit, Eventbrite
Regular price $1 USDRegular priceUnit price per -
MEET Katie Reed
Frac. CMO, Consultant
Casper, M^2, Society6, Saatchi Art, Northwestern Mutual
Regular price $1 USDRegular priceUnit price per -
MEET Mary Maijer
CRO, MedTech Veteran
St. Jude Medical, Vomaris, Covidien
Regular price $1 USDRegular priceUnit price per -
MEET Michael Nagel
CEO, MedTech Veteran
Vomaris, Abott, NeoMend
Regular price $1 USDRegular priceUnit price per -
Dipali Patwa
Growth Marketer, Consultant
FlatironX, THE CHOPRA FOUNDATION, Adorama, Terviva, Fabindia Overseas Pvt Ltd
Regular price $1 USDRegular priceUnit price per
Masterclass : Scheduled Sessions
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Self-Paced Advanced Attribution Professional Certification
Gain recognition as a Marketing Attribution Expert, regardless of your experience level. Our self-paced certification is suitable for both seasoned professionals and newcomers who have just honed their skills. Show the world your expertise in Marketing Attribution with this certification.
Regular price $299 USDRegular priceUnit price per -
Coming Soon 2025: Advanced Attribution Masterclass Online
Live advanced attribution crash course broken down into 2 sessions over the course of 2 days, aptly designed for Executives.
Who is it for: Marketers, analytics professionals, data scientists, and anybody who is seeking a concise yet thorough understanding of Advanced Attribution.
What to expect: Insights from industry leaders through exclusive speaker sessions. We dive into the fundamentals of Advanced Attribution, taught using relevant and extensive sets of case studies.
Format: Online instructor-led classesRegular price $399 USDRegular priceUnit price per -
Coming Soon 2025: Advanced Attribution Masterclass - In Person
Live advanced attribution crash course broken down into 2 sessions over the course of 2 days, aptly designed for Executives.
Who is it for: Marketers, analytics professionals, data scientists, and anybody who is seeking a concise yet thorough understanding of Advanced Attribution.
What to expect: Insights from industry leaders through exclusive speaker sessions. We dive into the fundamentals of Advanced Attribution, taught using relevant and extensive sets of case studies.
Format: Live instructor-led classesRegular price $399 USDRegular priceUnit price per
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Advanced Attribution Foundations
Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution.
Regular price $99 USDRegular priceUnit price per -
Data Infrastructure In Advanced Attribution
Your marketing data infrastructure is an important factor in obtaining reliable attribution results. Dive into this course to explore the crucial considerations for storing and processing your marketing data.
Regular price $29 USDRegular priceUnit price per -
Marketing Mix Modeling - Theory & Practice
This course offers a comprehensive exploration of marketing mix modeling, covering its historical context, data organization, model design, and result interpretation.
Regular price $149 USDRegular priceUnit price per -
Incrementality Testing For CRM Audiences: A Practitioners Guide
A panel of marketing experts and practioners discuss practical ways to unlock the value of your first party data.
Regular price $149 USDRegular priceUnit price per -
Geo Match Market Incrementality Testing: A Practitioners Guide
A valuable resource for marketing professionals seeking to enhance their understanding and proficiency in assessing the incremental impact of geo-targeted marketing campaigns.
Regular price $149 USDRegular priceUnit price per -
Marketing Operations and Accounting using Advanced Attribution
Learn how to prepare datasets for various advanced attribution needs. Typical Measurement infrastructure in data-forward brands and Marketing Accounting.
Regular price $29 USDRegular priceUnit price per -
Statistics for Media Experiments
Professor Palaniappan Ramu provides an overview of the most widely used nomenclatures, metrics, and methods in the field, equipping you with the knowledge to excel in media experimentation.
Regular price $149 USDRegular priceUnit price per -
Geo Spatial Analysis
This course gives an introduction to Geospatial Census data for marketing and a real-life Case Study on Zip-level testing using Facebook Reach & Frequency campaigns.
Regular price $29 USDRegular priceUnit price per -
Optimizing Digital Campaigns With Advanced Attribution - Facebook/Search/OTT
Follow along with Allison Lichtenberg as she provides practical examples of applying advanced attribution insights to optimize your campaign strategies.
Regular price $99 USDRegular priceUnit price per -
Testing for Diminishing Returns - Using Geo & Split Testing
Discover how Geo & Split testing techniques can uncover valuable growth opportunities for your business.
Regular price $149 USDRegular priceUnit price per -
How do you communicate marketing contribution to executive team
Communicating marketing contribution effectively to executive teams, operations teams, and the board requires tailoring your message to each audience's interests and priorities. Experts Keary Phillips and Laura Joukovski share their experience with June masterclass cohort
Regular price $0 USDRegular priceUnit price per -
CMO's playbook for managing CFO's by Keary Phillips
Our experts share their learnings and experience about how CMOs can effectively manage their relationship with CFOs, ensuring that marketing initiatives are understood, supported, and valued within the organization.
Regular price $0 USDRegular priceUnit price per -
Attribution Foundations 2.0
Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution with the content from the latest masterclass.
Regular price $99 USDRegular priceUnit price per -
Role of Consumer Insights in Brand Measurement
David Yin, talks about the role of consumer insights in marketing measurement and how it addresses some biggest challenges that come out of the conversations about MMMs like, why is this happening? What is going on? Why did this stop working when it used to work before?
Regular price $49 USDRegular priceUnit price per -
Marketing Accounting Frameworks - Jun 2024
Marketing Accounting Frameworks is a comprehensive course designed to equip you with the tools and knowledge to shape advanced attribution strategies. Through expert instruction and practical demonstrations, you'll learn how to measure marketing effectiveness, make data-driven decisions, and communicate the value of marketing to your organization.
Regular price $99 USDRegular priceUnit price per
