Triangulation Tool

Triangulate decisions by integrating Base & Advanced Attribution measurements from various sources


  • Triangulation Analysis examines a channel's impact in relation to others, using advanced attribution metrics for comprehensive marketing effectiveness insights.
  • This approach merges insights from different methodologies like Incrementality Testing and Marketing Mix Modeling to validate attribution models and optimize resource allocation.
  • Triangulation emphasizes the power of using multiple data points over platform or UTM data alone, recognizing that a combination of strong methodologies aids in informed decision-making.