September 2025: Executive Masterclass - In Person
Built for decision-makers ready to rethink marketing measurement in today’s evolving landscape. For the first time ever, we’re hosting this experience live — bringing together in-person energy. In just one immersive session, we’ll unpack the complexities of attribution through strategic discussions, expert panels, and collaborative exercises that challenge conventional thinking and sharpen decision-making.
Who is it for:
Marketers, analytics professionals, data scientists, and hands-on practitioners working with data who seek a sharp, actionable understanding of Advanced Attribution.
What to expect:
Insights from leading experts through live speaker sessions, real-world case studies, and focused discussion around the most complex marketing questions. Engage with fellow professionals, ask the tough questions, and connect directly with brand-side and agency-side thinkers shaping the future of measurement.
In The Calendar:
In Person — Join us in Boston for a live instructor-led masterclass with both in-person and virtual participation
Seaport Boston Hotel • September 8 • 1030 – 1700 EST
Course Content
DAY 1
Session 1:
Module 1: Advanced Attribution Foundations
Educators: Madan Bharadwaj
Learn about foundations of advanced attribution
- Attribution basics | History of advanced attribution | State of Attribution - 2025 | Introduction to Advanced marketing measurement
- Better Decisions vs Better Measurement | Understanding the Decision Matrix
- Taxonomy | Solution Architecture
- Heterogeneity in Attribution landscape today
- Case for Triangulation
- 2-3 Case studies
Module 2: Primer on Incrementality, MMM, MTA, Post-Purchase Surveys
Educators: Madan Bharadwaj
Learn about incrementality, MMM & MTA fundamentals. Learn how to apply them to marketing decisions. Learn how post purchase surveys can be used as a stop gap for advanced measurement.
- Incrementality Testing basics | Geo Match market testing | Holdout and Scale tests | Quick primer in split testing | Scale testing via split tests
- Marketing mix modeling basics | Vanilla MMM vs Full-Funnel MMM
- Multi touch attribution basics | Using Post-purchase surveys as part of measurement strategy
- Translating AA reads into Multipliers | Multiplier based ROI reporting
Session 2:
Module 3: Shaping Advanced Attribution Strategy for Brands
Educators: Madan Bharadwaj
Learn how to shape measurement strategy for a brand
- Marketing Accounting Frameworks
- Era of triangulation in measurement | Shaping measurement strategy for a brand | How to ladder complexity to line up with organizational value |
- Typical Measurement infrastructure in data-forward brands | Marketing Accounting Frameworks
- Bringing everything together into a reporting deck | Role of last touch attribution, multi-touch attribution, incrementality and LTV metrics | Setting the expectations for exec team and board | Update your Campaign Optimization process | Building culture around media experimentation across org
Case Study:
How Laseraway is transforming investment planning with causal attribution
- Case study presentation
Katie Reed | Frac. CMO, Consultant | Casper, M^2, Society6, Saatchi Art, Northwestern Mutual - A CMO's playbook for growth using data-driven strategy for multi-location brands
Paul Baumgarthuber | CMO, Laseraway | Laseraway, Many ventures in digital marketing - Case study discussion
Paul Baumgarthuber | CMO, Laseraway | Laseraway, Many ventures in digital marketing
Invited Speakers Session:
How Brand and Agency Leaders use data along with intuition to shape media strategy
Speakers:
- Paul Baumgarthuber | CMO, Laseraway | Laseraway, Many ventures in digital marketing
- Scott Termini | Agency Founder | Mynt, The Remnant agency, OptiConversion
- Kristi Korsberg | Data science leader | Tonal, Aetna
- Anuj Saxena | Analytics Leader | Moneygram, Barclays, Neustar, Known
Invited Speakers
-
MEET Katie Reed
Frac. CMO, Consultant
Casper, M^2, Society6, Saatchi Art, Northwestern Mutual
Regular price $1 USDRegular priceUnit price per -
MEET Paul Baumgarthuber
CMO, Laseraway
LaserAway, Many Ventures in Digital Marketing
Regular price $1 USDRegular priceUnit price per -
MEET Scott Termini
Agency Founder
Mynt, The Remnant agency, OptiConversion
Regular price $1 USDRegular priceUnit price per -
MEET Kristi Korsberg
Data science leader
Tonal, Aetna
Regular price $1 USDRegular priceUnit price per -
MEET Anuj Saxena
Analytics Leader
Moneygram, Barclays, Neustar, Known
Regular price $1 USDRegular priceUnit price per
Masterclass : Scheduled Sessions
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Self-Paced Advanced Attribution Professional Certification
Gain recognition as a Marketing Attribution Expert, regardless of your experience level. Our self-paced certification is suitable for both seasoned professionals and newcomers who have just honed their skills. Show the world your expertise in Marketing Attribution with this certification.
Regular price $299 USDRegular priceUnit price per -
September 2025: Executive Masterclass - ONLINE EDITION
LIVE Advanced Attribution Course:
Purpose-built for decision-makers ready to master data-driven marketing in today’s complex landscape. Broken down into 2 sessions over 2 days, this masterclass dives deep into the high-level topics and real-world complexities driving modern marketing. From strategic frameworks to tactical execution, you’ll stay ahead of the curve and sharpen your approach to what actually works.
Who Is It For:
Marketers, analytics professionals, data scientists, and anybody who is seeking a concise yet thorough understanding of Advanced Attribution. Hands-on professionals working daily with data.
What To Expect:
Insights from industry leaders through exclusive speaker sessions. We dive into the fundamentals of Advanced Attribution, taught using relevant and extensive sets of case studies. Speak to the professionals, ask questions, engage and make real connections with both the boots on the ground and the brands we work with.
In The Calendar:
Online Live instructor-led classes.September 4 & 5 • 1100 - 1430 EST
Regular price $399 USDRegular priceUnit price per -
September 2025: Executive Masterclass - In Person
Built for decision-makers ready to rethink marketing measurement in today’s evolving landscape. For the first time ever, we’re hosting this experience live — bringing together in-person energy. In just one immersive session, we’ll unpack the complexities of attribution through strategic discussions, expert panels, and collaborative exercises that challenge conventional thinking and sharpen decision-making.
Who is it for:
Marketers, analytics professionals, data scientists, and hands-on practitioners working with data who seek a sharp, actionable understanding of Advanced Attribution.
What to expect:
Insights from leading experts through live speaker sessions, real-world case studies, and focused discussion around the most complex marketing questions. Engage with fellow professionals, ask the tough questions, and connect directly with brand-side and agency-side thinkers shaping the future of measurement.
In The Calendar:
In Person — Join us in Boston for a live instructor-led masterclass with both in-person and virtual participationSeaport Boston Hotel • September 8 • 1030 – 1700 EST
Regular price $2,999 USDRegular priceUnit price per -
November 2025: Executive Masterclass
Live advanced attribution crash course broken down into 2 sessions over the course of 2 days, aptly designed for Executives.
Who is it for: Marketers, analytics professionals, data scientists, and anybody who is seeking a concise yet thorough understanding of Advanced Attribution.
What to expect: Insights from industry leaders through exclusive speaker sessions. We dive into the fundamentals of Advanced Attribution, taught using relevant and extensive sets of case studies.
Format: Live instructor-led classes
Lecture: 3 & 5th NovRegular price $399 USDRegular priceUnit price per -
November 2025: Comprehensive Masterclass
A live and exclusive Masterclass from top experts in advanced attribution broken down into 6 sessions of experiential learning and hands-on approach to applying attribution in your industry.
Who is it for: Hands-on professionals working daily with data.
What to expect: Everything in the executive track is included in this comprehensive track, plus advanced technical training on tools and methodologies for solving attribution challenges.
Format: Live instructor-led classes
Lecture: 3, 5 & 7th Nov
Workshop: 10, 12 & 14th NovRegular price $999 USDRegular priceUnit price per
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Advanced Attribution Foundations
Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution.
Regular price $99 USDRegular priceUnit price per -
Data Infrastructure In Advanced Attribution
Your marketing data infrastructure is an important factor in obtaining reliable attribution results. Dive into this course to explore the crucial considerations for storing and processing your marketing data.
Regular price $29 USDRegular priceUnit price per -
Marketing Mix Modeling - Theory & Practice
This course offers a comprehensive exploration of marketing mix modeling, covering its historical context, data organization, model design, and result interpretation.
Regular price $149 USDRegular priceUnit price per -
Incrementality Testing For CRM Audiences: A Practitioners Guide
A panel of marketing experts and practioners discuss practical ways to unlock the value of your first party data.
Regular price $149 USDRegular priceUnit price per -
Geo Match Market Incrementality Testing: A Practitioners Guide
A valuable resource for marketing professionals seeking to enhance their understanding and proficiency in assessing the incremental impact of geo-targeted marketing campaigns.
Regular price $149 USDRegular priceUnit price per -
Marketing Operations and Accounting using Advanced Attribution
Learn how to prepare datasets for various advanced attribution needs. Typical Measurement infrastructure in data-forward brands and Marketing Accounting.
Regular price $29 USDRegular priceUnit price per -
Statistics for Media Experiments
Professor Palaniappan Ramu provides an overview of the most widely used nomenclatures, metrics, and methods in the field, equipping you with the knowledge to excel in media experimentation.
Regular price $149 USDRegular priceUnit price per -
Geo Spatial Analysis
This course gives an introduction to Geospatial Census data for marketing and a real-life Case Study on Zip-level testing using Facebook Reach & Frequency campaigns.
Regular price $29 USDRegular priceUnit price per -
Optimizing Digital Campaigns With Advanced Attribution - Facebook/Search/OTT
Follow along with Allison Lichtenberg as she provides practical examples of applying advanced attribution insights to optimize your campaign strategies.
Regular price $99 USDRegular priceUnit price per -
Testing for Diminishing Returns - Using Geo & Split Testing
Discover how Geo & Split testing techniques can uncover valuable growth opportunities for your business.
Regular price $149 USDRegular priceUnit price per -
How do you communicate marketing contribution to executive team
Communicating marketing contribution effectively to executive teams, operations teams, and the board requires tailoring your message to each audience's interests and priorities. Experts Keary Phillips and Laura Joukovski share their experience with June masterclass cohort
Regular price $0 USDRegular priceUnit price per -
CMO's playbook for managing CFO's by Keary Phillips
Our experts share their learnings and experience about how CMOs can effectively manage their relationship with CFOs, ensuring that marketing initiatives are understood, supported, and valued within the organization.
Regular price $0 USDRegular priceUnit price per -
Attribution Foundations 2.0
Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution with the content from the latest masterclass.
Regular price $99 USDRegular priceUnit price per -
Role of Consumer Insights in Brand Measurement
David Yin, talks about the role of consumer insights in marketing measurement and how it addresses some biggest challenges that come out of the conversations about MMMs like, why is this happening? What is going on? Why did this stop working when it used to work before?
Regular price $49 USDRegular priceUnit price per -
Marketing Accounting Frameworks - Jun 2024
Marketing Accounting Frameworks is a comprehensive course designed to equip you with the tools and knowledge to shape advanced attribution strategies. Through expert instruction and practical demonstrations, you'll learn how to measure marketing effectiveness, make data-driven decisions, and communicate the value of marketing to your organization.
Regular price $99 USDRegular priceUnit price per
