Collection: Products

Customer Analysis

Comprehensive reports that can inform your marketing strategies, enhance customer engagement and business performance.

Data Governance Short Course

Data Governance Tool

Data quality is the cornerstone of effective decision-making.  The Data Governance Tool ensures the integrity of your marketing performance data, from raw inputs to processed sets and final reports.

Data Infrastructure In Advanced Attribution

Your marketing data infrastructure is an important factor in obtaining reliable attribution results. Dive into this course to explore the crucial considerations for storing and processing your marketing data.

Data Science Bundle

Data science bundle consists of courses that will give you a solid foundation on the concepts and methodology behind the attribution data science.

Elevate Your Attribution Game with M-Squared Experts

Welcome to the M-Squared Club! Our experts are here to elevate your attribution game, whether you're refining strategies or just starting out. Book a session to unlock effective attribution secrets and get matched with the perfect advisor to meet your goals.

Geo Incrementality Test

Geo Incrementality test templates are designed to facilitate end-to-end Geo Incrementality Tests.

Geo Match Market Incrementality Test

Test channels like Facebook, TikTok, Google PMAX, Google Shopping, YouTube, OTT and others for incrementality and scale potential. Design, flight, read and interpret incrementality tests on media channels to understand contribution to business KPIs and true ROI of media investments.

Geo Match Market Incrementality Testing: A Practitioners Guide

A valuable resource for marketing professionals seeking to enhance their understanding and proficiency in assessing the incremental impact of geo-targeted marketing campaigns.

Geo Spatial Analysis

This course gives an introduction to Geospatial Census data for marketing and a real-life Case Study on Zip-level testing using Facebook Reach & Frequency campaigns.

How do you communicate marketing contribution to executive team

Communicating marketing contribution effectively to executive teams, operations teams, and the board requires tailoring your message to each audience's interests and priorities. Experts Keary Phillips and Laura Joukovski share their experience with June masterclass cohort

Incrementality Testing For CRM Audiences: A Practitioners Guide

A panel of marketing experts and practioners discuss practical ways to unlock the value of your first party data.

January 2025: Comprehensive Masterclass

A live and exclusive Masterclass from top experts in advanced attribution broken down into 6 sessions of experimental learning and hands-on approach to applying attribution in your industry. 

Format: Live instructor-led classes

Lecture : January 29, 30 & 31 - 11h00 - 14h30 EST | 21h30 - 01h00 IST 

Workshop : February 3, 5 & 7 - 11h00 - 13h00 EST | 21h30 - 23h30 IST

January 2025: Consultancy Program

January 2025: Executive Masterclass

Live advanced attribution crash course broken down into 2 sessions over the course of 2 days, aptly designed for Executives. 

Format: Live instructor-led classes

Lecture : January 29 & 30 - 11h00 - 14h30 EST | 21h30 - 01h00 IST

June 2024 Advanced Attribution Masterclass

LaserAway Case Study : Triangulation Analysis with Multiplier Benchmarks, Geo testing and MMM

Case study presentation and discussion in M^2 advanced attribution masterclass on how Laseraway executed "test-learn-grow" using advanced attribution.

Marketing Accounting Frameworks - Jun 2024

Marketing Accounting Frameworks is a comprehensive course designed to equip you with the tools and knowledge to shape advanced attribution strategies. Through expert instruction and practical demonstrations, you'll learn how to measure marketing effectiveness, make data-driven decisions, and communicate the value of marketing to your organization.

Marketing Mix Model

Agile approach to marketing mix modeling to deliver results in weeks, not months. Understand impact on cross channel media investments, non-media factors and econometric variables on business KPIs and true ROI of media investments.

Marketing Mix Modeling - Theory & Practice

This course offers a comprehensive exploration of marketing mix modeling, covering its historical context, data organization, model design, and result interpretation.

Marketing Operations and Accounting using Advanced Attribution

Learn how to prepare datasets for various advanced attribution needs. Typical Measurement infrastructure in data-forward brands and Marketing Accounting.

Master Class Preview Course

Free Short Course for MasterClass Preview

Masterclass Bundle

Gain access to our renowned Attribution Masterclass, where you and your team will delve into the intricacies of effective Attribution modeling and analytics.

MEET Abraham Kurien

Strategist

Customer Success Leader