Collection: Advanced Attribution Tools

Customer Analysis

Comprehensive reports that can inform your marketing strategies, enhance customer engagement and business performance.

MMM Workbench

M^2’s MMM workbench aims to make it easier for hands-on practitioners with a pre-configured system that is designed for the development of MMMs.

Data Governance Tool

Data quality is the cornerstone of effective decision-making.  The Data Governance Tool ensures the integrity of your marketing performance data, from raw inputs to processed sets and final reports.

Triangulation Tool

Triangulate decisions by integrating Base & Advanced Attribution measurements from various sources