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Facebook Robyn Model vs Google Lightweight Comparison (Facebook Decomp Example Part 2)

Facebook Robyn Model vs Google Lightweight Comp...

Madan Bharadwaj

In the realm of digital marketing, the pursuit of optimizing marketing spends across various channels is a never-ending quest. Two pivotal tools in this journey are Facebook's Robyn and Google's...

Facebook Robyn Model vs Google Lightweight Comp...

Madan Bharadwaj

In the realm of digital marketing, the pursuit of optimizing marketing spends across various channels is a never-ending quest. Two pivotal tools in this journey are Facebook's Robyn and Google's...

What Are Test and Train Periods And Hold Out Windows? (Facebook Decomp Example Part 1)

What Are Test and Train Periods And Hold Out Wi...

Madan Bharadwaj

In the ever-evolving world of marketing, the ability to predict and analyze consumer behavior is crucial for success. Data modeling in marketing analytics has become an indispensable tool for understanding...

What Are Test and Train Periods And Hold Out Wi...

Madan Bharadwaj

In the ever-evolving world of marketing, the ability to predict and analyze consumer behavior is crucial for success. Data modeling in marketing analytics has become an indispensable tool for understanding...