Case Studies

Advanced Attribution Case Studies

Laseraway Case Study

A brick and motor dermatology brand operating at a national level has excelled in performance marketing. However, challenges lie in scaling mid-funnel channels like streaming services and OTT.

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The Perfect Jean Case Study

A DTC brand grappling with understanding the efficacy of the current investment as they try to scale and measure marginal returns for the additional investments in different channels

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The Rappi Case Study

A large On-demand delivery services brand struggling with efficacy of various channels and unable to make right investment decisions to scale.

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Standard Shopping vs PMAX

Incrementality Testing for an Online Retail Brand to determine if the PMAX investment should be continued.

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Advanced Attribution To Implement A Data-First Approach

A women’s retail company selling online, through catalogs, and in-store. The company had undergone rapid expansion over the previous decade but remained a lagger in the digital space.

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Advanced Attribution to drive growth

How an agency analytics leader drove growth for a mutual fund brand using advanced attribution

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