Rohit is an executive with 15+ year operational expertise & strong track record in deploying marketing to drive growth. He has contributed to several founder led companies in various capacities as operator and leader of growth marketing functions and have worked with founders and C-level executives. His core subject matter expertise is in Paid Media: paid media, lifecycle, 3rd party marketplaces, affiliates, partnerships, referral programs Creative: creative strategy & production, campaigns, personalization, UGC, influencer & creator marketing SEO: editorial strategy & content, technical site & UX/UI best practices, landing page development & optimization Analytics: data infrastructure and taxonomy, attribution methodologies, incrementality & lift testing, MMM, MTA CRO: A/B & multivariate testing, personalization, on page UX/copy & conversion funnel optimizations Tech: web privacy & GDPR/CCPA compliance, site tag management, adtech and martech stack ownership

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