Collection: Attribution Starter Bundle

Advanced Attribution Foundations

Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution.

Data Infrastructure In Advanced Attribution

Your marketing data infrastructure is an important factor in obtaining reliable attribution results. Dive into this course to explore the crucial considerations for storing and processing your marketing data.

Case Study: A DTC Use Case Using Post-Purchase Surveys For Advanced Attribution

Join Growth Marketer Eli Esagoff as he demonstrates the effective use of post-purchase surveys to estimate the revenue impact of various marketing channels.

Optimizing Digital Campaigns With Advanced Attribution - Facebook/Search/OTT

Follow along with Allison Lichtenberg as she provides practical examples of applying advanced attribution insights to optimize your campaign strategies.

Testing for Diminishing Returns - Using Geo & Split Testing

Discover how Geo & Split testing techniques can uncover valuable growth opportunities for your business.