Attribution Today

What Are Test and Train Periods And Hold Out Windows? (Facebook Decomp Example Part 1)

What Are Test and Train Periods And Hold Out Wi...

Madan Bharadwaj

In the ever-evolving world of marketing, the ability to predict and analyze consumer behavior is crucial for success. Data modeling in marketing analytics has become an indispensable tool for understanding...

What Are Test and Train Periods And Hold Out Wi...

Madan Bharadwaj

In the ever-evolving world of marketing, the ability to predict and analyze consumer behavior is crucial for success. Data modeling in marketing analytics has become an indispensable tool for understanding...

Hold out Testing

Hold out Testing

Madan Bharadwaj

In the rapidly evolving world of digital advertising, marketers are constantly seeking more effective ways to reach and engage with their target audiences. Key to this pursuit is understanding the...

Hold out Testing

Madan Bharadwaj

In the rapidly evolving world of digital advertising, marketers are constantly seeking more effective ways to reach and engage with their target audiences. Key to this pursuit is understanding the...