Attribution Today
Harnessing Counterfactual Prediction for Strate...
Madan Bharadwaj
In the fast-evolving realm of digital marketing, the ability to predict and measure the impact of advertising campaigns holds paramount importance. Geo-lift analysis has emerged as a powerful tool in...
Harnessing Counterfactual Prediction for Strate...
Madan Bharadwaj
In the fast-evolving realm of digital marketing, the ability to predict and measure the impact of advertising campaigns holds paramount importance. Geo-lift analysis has emerged as a powerful tool in...