Attribution Today
Mastering Digital Marketing with Advanced Attri...
The transition from modeling and measurement to tactical action within digital marketing is often riddled with challenges. The final numbers—those showing effectiveness, reach, and return—may prompt a daunting realization that...
Mastering Digital Marketing with Advanced Attri...
The transition from modeling and measurement to tactical action within digital marketing is often riddled with challenges. The final numbers—those showing effectiveness, reach, and return—may prompt a daunting realization that...
Decoding Sensitivity Analysis: Optimizing Marke...
Sensitivity Analysis in businesses today often encounter the challenge of measuring the efficacy of various advertising channels. The heart of this lies in attribution - the analytical science of assigning...
Decoding Sensitivity Analysis: Optimizing Marke...
Sensitivity Analysis in businesses today often encounter the challenge of measuring the efficacy of various advertising channels. The heart of this lies in attribution - the analytical science of assigning...
Optimize Your Marketing Spend: The Benefits of ...
One of the buzzwords always echoing around the digital marketing industry is "multi-touch Attribution" or MTA. As marketing strategies and consumer behavior change, it's crucial to keep pace with changes...
Optimize Your Marketing Spend: The Benefits of ...
One of the buzzwords always echoing around the digital marketing industry is "multi-touch Attribution" or MTA. As marketing strategies and consumer behavior change, it's crucial to keep pace with changes...
Crafting Digital Campaigns with Advanced Attrib...
Creating a successful digital marketing campaign is a complex process that involves more than just running tests and analyzing results. It starts at the very beginning, with a strategic approach...
Crafting Digital Campaigns with Advanced Attrib...
Creating a successful digital marketing campaign is a complex process that involves more than just running tests and analyzing results. It starts at the very beginning, with a strategic approach...
Guide to Data-Driven Digital Marketing Optimiza...
Reading time: 6 min In the ever-evolving world of digital marketing, businesses continuously seek efficient strategies to outperform their competition. One effective approach to achieve this involves a three-step process:...
Guide to Data-Driven Digital Marketing Optimiza...
Reading time: 6 min In the ever-evolving world of digital marketing, businesses continuously seek efficient strategies to outperform their competition. One effective approach to achieve this involves a three-step process:...
Classroom Marketing Mix Modeling Exercises
Classroom MMM Exercise 1: Media Only Model Decoding the Impact of Media on Sales: A Classroom Exercise In a recent classroom exercise, we stripped down the complex world of marketing...
Classroom Marketing Mix Modeling Exercises
Classroom MMM Exercise 1: Media Only Model Decoding the Impact of Media on Sales: A Classroom Exercise In a recent classroom exercise, we stripped down the complex world of marketing...