MEET Peter Watkins

Consumer Insights leader

Canvas World Wide, Horizon Media, Mazda, Toyota

MEET Peter Watkins

Educator Profile

Peter is a proven strategist with years of hands-on marketing and advertising experience in firms ranging from start-ups to the Fortune 500. Successful team-builder and motivator. Broad-based experience includes products and services, client and agency, B2B and B2C, with substantial work in automotive, high-tech industries and new media. He is an adept account executive with excellent track record of developing pitches, winning new business, and cultivating profitable client relationships. Respected researcher and moderator who has led dozens of executive strategy sessions and qualitative market research studies. Media-savvy communicator and presenter with a substantial portfolio of speeches, white papers, strategic plans, presentations, advertisements, and published articles. Specialties: Strategy development, account management, marketing research, focus group moderator, writer, start-ups

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