Collection: Courses by Madan

Advanced Attribution Foundations

Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution.

Data Infrastructure In Advanced Attribution

Your marketing data infrastructure is an important factor in obtaining reliable attribution results. Dive into this course to explore the crucial considerations for storing and processing your marketing data.

Marketing Mix Modeling - Theory & Practice

This course offers a comprehensive exploration of marketing mix modeling, covering its historical context, data organization, model design, and result interpretation.

Marketing Operations and Accounting using Advanced Attribution

Learn how to prepare datasets for various advanced attribution needs. Typical Measurement infrastructure in data-forward brands and Marketing Accounting.

Testing for Diminishing Returns - Using Geo & Split Testing

Discover how Geo & Split testing techniques can uncover valuable growth opportunities for your business.

Attribution Foundations 2.0

Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution with the content from the latest masterclass.

Marketing Accounting Frameworks - Jun 2024

Marketing Accounting Frameworks is a comprehensive course designed to equip you with the tools and knowledge to shape advanced attribution strategies. Through expert instruction and practical demonstrations, you'll learn how to measure marketing effectiveness, make data-driven decisions, and communicate the value of marketing to your organization.