Collection: Courses by David Yin

Role of Consumer Insights in Brand Measurement

David Yin, talks about the role of consumer insights in marketing measurement and how it addresses some biggest challenges that comes out of the conversations about MMMs like, why is this happening? What is going on? Why did this stop working when it used to work before?

Marketing Accounting Frameworks - Jun 2024

Marketing Accounting Frameworks is a comprehensive course designed to equip you with the tools and knowledge to shape advanced attribution strategies. Through expert instruction and practical demonstrations, you'll learn how to measure marketing effectiveness, make data-driven decisions, and communicate the value of marketing to your organization.