Collection: Courses by Dave Lokes

Marketing Operations and Accounting using Advanced Attribution

Learn how to prepare datasets for various advanced attribution needs. Typical Measurement infrastructure in data-forward brands and Marketing Accounting.

Attribution Foundations 2.0

Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution with the content from the latest masterclass.

Marketing Accounting Frameworks - Jun 2024

Marketing Accounting Frameworks is a comprehensive course designed to equip you with the tools and knowledge to shape advanced attribution strategies. Through expert instruction and practical demonstrations, you'll learn how to measure marketing effectiveness, make data-driven decisions, and communicate the value of marketing to your organization.