eTail Conference
Roundtable: Maximizing Revenue With Advanced Attribution
As growing brands add more sales and marketing channels, and user-level tracking becomes more and more restricted, it’s increasingly difficult to make confident decisions about where to allocate ad spend. Let's discuss attribution strategies that enable you to measure the performance of marketing campaigns and optimize media budgets to meet business goals.
- Review top attribution approaches, like incrementality testing, marketing mix modeling (MMM), and multi-touch attribution (MTA).
- Discuss how to shape a measurement strategy specific to your brand and prepare your team for success.
- Bring your toughest measurement questions and start developing an attribution roadmap for your brand.
August 12 - 15, 2024
Boston Marriott Copley Place, MA
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Course Material
M^2 at eTail Highlights
M^2 Speaker
Madan Bharadwaj is a leading expert in advanced marketing measurement systems. Over 15 years and 4 attribution startups, he has helped marketers navigate away from last click attribution by bringing breakthrough innovations like multi-touch attribution and incrementality testing to market.
Most recently, Madan founded M^2 to shape a methodology-agnostic framework for media attribution. He teaches the framework in the industry’s first advanced attribution masterclass, and helps brands access high quality attribution talent and services through the M^2 attribution marketplace.
Leslie is a dynamic and results-driven SENIOR BUSINESS EXECUTIVE with a successful record of accomplishment in marketing, consumer products, e-commerce, retail, acquisition, retention and lifecycle marketing, social media, branding, and market research.
Alumna: MLT, Toigo
Boards and Affiliations: Ocurate, Brand Innovators, CommerceNext, NextGen Venture Partners