Join us in the Edgewater Room, grab a coffee as you settle in and come together with some of the greatest minds in the industry as you grow, learn and connect.
We kick off the Executive Masterclass Part 1! You may have heard of our Masterclasses before - as they bring together some of the best case studies with top brands around the country and meet with the leaders who faced and overcame their attribution challenges. Interact face to face with the speakers and make the most out of your front row seat!
Who is it for:
Marketers, analytics professionals, data scientists, and hands-on practitioners working with data who seek a sharp, actionable understanding of Advanced Attribution.
What to expect:
Insights from leading experts through live speaker sessions, real-world case studies, and focused discussion around the most complex marketing questions. Engage with fellow professionals, ask the tough questions, and connect directly with brand-side and agency-side thinkers shaping the future of measurement.
Module 1:
Advanced Attribution Foundations
- Attribution history and modern landscape (2023–2025)
- Decision Matrix & Sensitivity Analysis
- Solution architecture & taxonomy of tools
- Triangulation & heterogeneity across models
- Interactive Guest Panel #1 (30 mins)
- Topic: How brand leaders are simplifying complex attribution
- Panelists: (TBD – brand + agency mix)
Module 2:
Primer on Incrementality, MMM, MTA & Post-Purchase Surveys
- Incrementality testing: holdouts, geo split, scale
- MMM fundamentals & use cases
- MTA basics & post-purchase survey role
- Translating insights into ROI multipliers
- Guest Speaker Session (TBD)
- Fireside talk or keynote from a strategic partner or thought leader
- Audience Q&A
Hosted by Madan Bharadwaj and featured guests*.
*Guests to be announced