CONGRATULATIONS

Make your way to the Marina Del Rey Hotel, located at 13534 Bali Way, Marina del Rey, Los Angeles, CA and head to reception to sign yourself in. You will be required to provide your full name and a credit card for any potential incidentals. Hand over your luggage at the front desk where it will be tagged and safely stored until you head to your room.

Join us in the Edgewater Room, grab a coffee as you settle in and come together with some of the greatest minds in the industry as you grow, learn and connect.

We kick off the Executive Masterclass Part 1! You may have heard of our Masterclasses before - as they bring together some of the best case studies with top brands around the country and meet with the leaders who faced and overcame their attribution challenges. Interact face to face with the speakers and make the most out of your front row seat!

Who is it for:

Marketers, analytics professionals, data scientists, and hands-on practitioners working with data who seek a sharp, actionable understanding of Advanced Attribution.

What to expect:

Insights from leading experts through live speaker sessions, real-world case studies, and focused discussion around the most complex marketing questions. Engage with fellow professionals, ask the tough questions, and connect directly with brand-side and agency-side thinkers shaping the future of measurement.


Module 1:
Advanced Attribution Foundations

• Attribution history and modern landscape (2023–2025)
• Decision Matrix & Sensitivity Analysis
• Solution architecture & taxonomy of tools
• Triangulation & heterogeneity across models
• Interactive Guest Panel #1 (30 mins)
• Topic: How brand leaders are simplifying complex attribution
• Panelists: (TBD – brand + agency mix)

Module 2:
Primer on Incrementality, MMM, MTA & Post-Purchase Surveys

• Incrementality testing: holdouts, geo split, scale
• MMM fundamentals & use cases
• MTA basics & post-purchase survey role
• Translating insights into ROI multipliers
• Guest Speaker Session (TBD)
• Fireside talk or keynote from a strategic partner or thought leader
• Audience Q&A

Hosted by Madan Bharadwaj and featured guests*.
*Guests to be announced

Break time! Take this time to check in, stretch your legs, execute any tasks you may need to complete before the second half of the Live Masterclass, send those e-mails, or get some fresh air. See you back in the Edgewater Room in 30 minutes.

We continue our Masterclass for part 2 in the Edgewater Room.

Module 3:
Shaping Attribution Strategy for Your Brand

• Laddering complexity by org maturity
• Sensitivity & opportunity analysis
• Building a roadmap
• Case Study: TBD
• Guest Speaker Session (TBD)
• Fireside talk or keynote from a strategic partner or thought leader
• Audience Q&A
• Interactive Guest Panel #2
• Topic: Modern Measurement Across Teams
• Panelists:(TBD – Marketing Ops, Data, and Leadership voices)

Module 4:
Upgrading Ops for Advanced Attribution

• Building the marketing P&L
• Campaign optimization through data
• Buy-vs-build strategy
• Culture of measurement + organizational enablement

Hosted by Madan Bharadwaj and featured guests*.
*Guests to be announced

Break time! Take a few moments to catch your breath, charge your phones, check in to your hotel or do whatever you need to do before we finish the day together.

Meet us in the lobby as we travel together for a curated evening of networking, connection and unpacking the learnings of the day over a casual dinner, drinks and good times!