Attribution Today

Incrementality Testing Workflow

Incrementality Testing Workflow

Madan Bharadwaj

In the dynamic world of digital marketing, the ability to assess and understand the impact of various media channels on consumer behavior is crucial for any successful campaign. This intricate...

Incrementality Testing Workflow

Madan Bharadwaj

In the dynamic world of digital marketing, the ability to assess and understand the impact of various media channels on consumer behavior is crucial for any successful campaign. This intricate...

Primer On Incrementality Testing

Primer On Incrementality Testing

Madan Bharadwaj

Incrementality testing is a cornerstone of data-driven marketing, allowing marketers to determine the true effectiveness of their campaigns beyond mere surface-level metrics. This form of testing is crucial in today's...

Primer On Incrementality Testing

Madan Bharadwaj

Incrementality testing is a cornerstone of data-driven marketing, allowing marketers to determine the true effectiveness of their campaigns beyond mere surface-level metrics. This form of testing is crucial in today's...

Incrementality Testing: Work Flow Deep Dive

Incrementality Testing: Work Flow Deep Dive

Madan Bharadwaj

The fundamental rule of marketing is that approaches and strategies employed can make or break the effectiveness of a campaign. One of the pivotal elements that often goes unnoticed, yet...

Incrementality Testing: Work Flow Deep Dive

Madan Bharadwaj

The fundamental rule of marketing is that approaches and strategies employed can make or break the effectiveness of a campaign. One of the pivotal elements that often goes unnoticed, yet...