Attribution Today

Marketing Mix Modeling Theory & Practice - Part 3

Marketing Mix Modeling Theory & Practice - Part 3

Madan Bharadwaj

Core Objectives of an MMM Model - Estimation and Optimization Measuring Marketing Success MMM is all about measurement. By looking back at past campaigns, it helps us pinpoint what worked...

Marketing Mix Modeling Theory & Practice - Part 3

Madan Bharadwaj

Core Objectives of an MMM Model - Estimation and Optimization Measuring Marketing Success MMM is all about measurement. By looking back at past campaigns, it helps us pinpoint what worked...

Marketing Mix Modeling Theory & Practice - Part 2

Marketing Mix Modeling Theory & Practice - Part 2

Madan Bharadwaj

Marketing Mix Modeling Theory & Practice - Part 2  MMMs are actually designed to uncover the hidden cause-and-effect relationships between your marketing efforts and the results you see. In this...

Marketing Mix Modeling Theory & Practice - Part 2

Madan Bharadwaj

Marketing Mix Modeling Theory & Practice - Part 2  MMMs are actually designed to uncover the hidden cause-and-effect relationships between your marketing efforts and the results you see. In this...

Marketing Mix Modeling Theory & Practice - Part 1

Marketing Mix Modeling Theory & Practice - Part 1

Madan Bharadwaj

Marketing Mix Modeling (MMM) is a powerful tool, but like any tool, it needs a thorough check-up to ensure it's working as intended. Validation isn't just about crossing our fingers...

Marketing Mix Modeling Theory & Practice - Part 1

Madan Bharadwaj

Marketing Mix Modeling (MMM) is a powerful tool, but like any tool, it needs a thorough check-up to ensure it's working as intended. Validation isn't just about crossing our fingers...