Here at M-Squared, we provide a platform for the world’s best marketing measurement experts to come together to demystify and democratize advanced attribution.
By bringing together the best minds and solutions across the industry, M-Squared enables customers to identify the combination of advanced attribution training, content, and services that is just right for them. With our graduate-level content, developed by attribution experts, analytics leaders and experienced marketing executives, we provide comprehensive, unbiased training that doesn’t favor just one methodology, but brings them all together to form the best solution for your unique brand.
BECOME A MEMBERSHOULD ATTRIBUTION INFLUENCE ALL YOUR SPEND DECISIONS?
Advanced attribution is a combination of incrementality experiments, marketing mix modeling (MMM), last-click attribution, and post purchase surveys. The real magic is how they come together to reveal the truth about paid media performance.
Talk to us to find out.
UNBIASED ATTRIBUTION EDUCATION
High integrity content meets an unmatched learning experience delivered through live,
interactive and self-paced coaching
modules
delivered by leading industry leaders.
YOU CAN ALSO CATCH US HERE
M-Squared meets with FounderMade in our exclusive webinar featuring TPJ.
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December 10, 2024 The Nashville eCommerce Summit is a boutique style one-day live event.
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January 23, 2025 The New York Fashion eCommerce Summit is a boutique style one-day live event.
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March 5, 2025 The Los Angeles eCommerce Summit is a boutique style two-day live event.
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M-Squared meets with FounderMade in our exclusive webinar featuring TPJ.
LEARN MORE
December 10, 2024 The Nashville eCommerce Summit is a boutique style one-day live event.
LEARN MORE
January 23, 2025 The New York Fashion eCommerce Summit is a boutique style one-day live event.
LEARN MORE
March 5, 2025 The Los Angeles eCommerce Summit is a boutique style two-day live event.
LEARN MOREWHAT PEOPLE ARE SAYING...
It is tough to find a good partner in the attribution space. Depending on your needs, the solutions can range from a few thousand to hundreds of thousands. I was lucky to meet Madan Bharadwaj at a data and attribution summit. Since our chance encounter we have been working together for over a year. I can honestly and wholeheartedly recommend M Squared for developing and implementing a bespoke attribution model. They've done a great job of understanding our business and data to determine the best strategy to create and deploy our MMM.
Chief Marketing Officer I Laseraway
I loved the M^2.club's Advanced Attribution course! As an attribution professional at Yelp, it was a powerful experience to hear from marketing leaders about what is most important to them for attribution and the biggest challenges that they face in the industry. I also got a lot of benefit out of the practical application exercises we were taught or performed in class - something I will refer to during my career.
Product Marketing Manager @Yelp
Big recommendation for Madan Bharadwaj and M-Squared | M^2 … I’ve felt for a while that having g a singular solution, let alone singlular or stack of software feels like man with a hammer / everythings a nail situation.
We’ve had a lot of success with consultative and custom approach Madan and team bring - every brand and biz and marketing problem is different and nuanced .. and often require different approaches that require collaborative problem solving vs just adding more software :)
DTC Leader & Entrepreneur I the perfect jean
I have been partnering with Madan Bharadwaj and M-Squared | M^2 on advanced marketing measurement for the past 2 years. It’s been a great experience so far. The approach is thoughtful, and their analytical services are really strong.
AdTech/MarTech Leader I Bain & Company
I'm a customer that is happy to endorse MSquared to help us solve our marketing measurement challenges. With about half of our customers coming from WOM, we were very challenged in trying to get an accurate read on our advertising and its effectiveness.
Growth Marketing leader I JOLYN
The Attribution Masterclass completely transformed the way I approach data analysis and attribution modeling. The course's comprehensive content and real-world examples provided me with invaluable insights into optimizing our marketing strategies at Honeylove. I can confidently say that this class has had a significant impact on our data-driven decision-making process
Data Scientist at Honeylove
M^2 has a cool framework for marrying the math with the business strategy.
Data Scientist
Leveling up with the advanced attribution badge—boosting my understanding and mastery of attribution knowledge
Solution Architect
Exceptional product! The sheer brilliance of this innovation goes beyond its elegant aesthetics; it's a testament to the meticulous craftsmanship and forward-thinking design that sets it apart from the rest.
Photographer
The Attribution Masterclass is an absolute must for any marketing leader looking to maximize ROI. This course helped me navigate the complex world of attribution modeling and understand its pivotal role in driving data-informed marketing decisions. The insights gained have empowered me and my team to make more accurate and impactful choices, ultimately enhancing our marketing strategies
Programmatic Media Expert | Measured, Collective, Hearst, Accordant Media, Nickelodeon
Marketing measurement space is very dynamic and luckily for us, this cohort is up-to-date and relevant with the right mix of Concepts, Case studies and Discussions.
Data Scientist
I wholeheartedly recommend Msquared, Madan and his team. He uniquely understands that this is not a one size fits all science and he understands where there are opportunities to leverage industry results. Combining his experience and his curiosity allows for a cost effective approach. Additionally Msquared offers education and community to allow each client to decide how much they want to own and how much they would like to outsource. Cannot recommend them enough.
Direct Marketing Veteran I Gardens Alive
Anyone who wants to call themself an expert in the Analytics space needs to immediately sign up for M^2 Advanced Attribution Masterclass. You'll come out of it with a PHD level understanding of MMM and the ability to effectively communicate the impact of all marketing channels on your business. To be able to create something so advanced but also so digestible shows that it was developed by somebody who has truly mastered what he does and is lightyears ahead of what you'd find anywhere else.
President of MediaConfidant
As someone who's deeply invested in optimizing our growth strategies, the Attribution Masterclass was a game-changer. It provided me with a holistic understanding of attribution modeling and how to implement it effectively. The practical techniques I learned have directly contributed to our success at The Perfect Jean, making this course a must for any growth-focused professional.
Growth at the Perfect Jean
This course has been foundational as I look to solve the everyday problems that marketers face. The balance between analytical rationale and real world application makes this exceptionally valuable.
Digital Marketing Advisor
The interactive nature of the class, where participants shared their experiences, added substantial value to the learning process. The course was impeccably organized and well-planned, providing seamless logistics for easy access and immediate engagement. I thoroughly enjoyed the learning experience with top content, effective pedagogy, and flawless logistics. Thank you ‘M Squared’ for making this learning journey so enriching from day one!
Data Scientist, Entrepreneur
This thoughtfully designed course struck the perfect balance between theory and practical insights. The highlight for me was the sessions led by seasoned industry practitioners. It's an exceptionally relevant program for individuals working in the Marketing space which helps to connect the dots.
Solution Strategist
The Best Attribution Course offered by Msquared Club is an absolute game-changer for me. I had the best experience with Madan Bhardwaj, who was incredibly helpful. He provided real-based examples that made complex concepts easy to understand. Participants really love this comprehensive program, making it a must-join for anyone in the field. Highly recommended!
Coming from an Analytics background I did have a fair bit of knowledge about Marketing Attribution, but this course helped me take it to another level. It was the right mix of broad-based marketing knowledge and technical knowledge which came together in the form of going through case studies, panel discussions with some of the leading marketers, gamification of concepts and a good amount of post-reads+templates to help us in getting our hands dirty with data.
Product Manager
The Advanced Attribution Course by M^2 significantly improved my skills in marketing attribution consulting and analytics, going beyond what I anticipated.
Data Scientist
It is tough to find a good partner in the attribution space. Depending on your needs, the solutions can range from a few thousand to hundreds of thousands. I was lucky to meet Madan Bharadwaj at a data and attribution summit. Since our chance encounter we have been working together for over a year. I can honestly and wholeheartedly recommend M Squared for developing and implementing a bespoke attribution model. They've done a great job of understanding our business and data to determine the best strategy to create and deploy our MMM.
Chief Marketing Officer I Laseraway
I loved the M^2.club's Advanced Attribution course! As an attribution professional at Yelp, it was a powerful experience to hear from marketing leaders about what is most important to them for attribution and the biggest challenges that they face in the industry. I also got a lot of benefit out of the practical application exercises we were taught or performed in class - something I will refer to during my career.
Product Marketing Manager @Yelp
Big recommendation for Madan Bharadwaj and M-Squared | M^2 … I’ve felt for a while that having g a singular solution, let alone singlular or stack of software feels like man with a hammer / everythings a nail situation.
We’ve had a lot of success with consultative and custom approach Madan and team bring - every brand and biz and marketing problem is different and nuanced .. and often require different approaches that require collaborative problem solving vs just adding more software :)
DTC Leader & Entrepreneur I the perfect jean
I have been partnering with Madan Bharadwaj and M-Squared | M^2 on advanced marketing measurement for the past 2 years. It’s been a great experience so far. The approach is thoughtful, and their analytical services are really strong.
AdTech/MarTech Leader I Bain & Company
I'm a customer that is happy to endorse MSquared to help us solve our marketing measurement challenges. With about half of our customers coming from WOM, we were very challenged in trying to get an accurate read on our advertising and its effectiveness.
Growth Marketing leader I JOLYN
The Attribution Masterclass completely transformed the way I approach data analysis and attribution modeling. The course's comprehensive content and real-world examples provided me with invaluable insights into optimizing our marketing strategies at Honeylove. I can confidently say that this class has had a significant impact on our data-driven decision-making process
Data Scientist at Honeylove
M^2 has a cool framework for marrying the math with the business strategy.
Data Scientist
Leveling up with the advanced attribution badge—boosting my understanding and mastery of attribution knowledge
Solution Architect
Exceptional product! The sheer brilliance of this innovation goes beyond its elegant aesthetics; it's a testament to the meticulous craftsmanship and forward-thinking design that sets it apart from the rest.
Photographer
The Attribution Masterclass is an absolute must for any marketing leader looking to maximize ROI. This course helped me navigate the complex world of attribution modeling and understand its pivotal role in driving data-informed marketing decisions. The insights gained have empowered me and my team to make more accurate and impactful choices, ultimately enhancing our marketing strategies
Programmatic Media Expert | Measured, Collective, Hearst, Accordant Media, Nickelodeon
Marketing measurement space is very dynamic and luckily for us, this cohort is up-to-date and relevant with the right mix of Concepts, Case studies and Discussions.
Data Scientist
I wholeheartedly recommend Msquared, Madan and his team. He uniquely understands that this is not a one size fits all science and he understands where there are opportunities to leverage industry results. Combining his experience and his curiosity allows for a cost effective approach. Additionally Msquared offers education and community to allow each client to decide how much they want to own and how much they would like to outsource. Cannot recommend them enough.
Direct Marketing Veteran I Gardens Alive,
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Anyone who wants to call themself an expert in the Analytics space needs to immediately sign up for M^2 Advanced Attribution Masterclass. You'll come out of it with a PHD level understanding of MMM and the ability to effectively communicate the impact of all marketing channels on your business. To be able to create something so advanced but also so digestible shows that it was developed by somebody who has truly mastered what he does and is lightyears ahead of what you'd find anywhere else.
President of MediaConfidant
As someone who's deeply invested in optimizing our growth strategies, the Attribution Masterclass was a game-changer. It provided me with a holistic understanding of attribution modeling and how to implement it effectively. The practical techniques I learned have directly contributed to our success at The Perfect Jean, making this course a must for any growth-focused professional.
Growth at the Perfect Jean
This course has been foundational as I look to solve the everyday problems that marketers face. The balance between analytical rationale and real world application makes this exceptionally valuable.
Digital Marketing Advisor
The interactive nature of the class, where participants shared their experiences, added substantial value to the learning process. The course was impeccably organized and well-planned, providing seamless logistics for easy access and immediate engagement. I thoroughly enjoyed the learning experience with top content, effective pedagogy, and flawless logistics. Thank you ‘M Squared’ for making this learning journey so enriching from day one!
Data Scientist, Entrepreneur
The Best Attribution Course offered by Msquared Club is an absolute game-changer for me. I had the best experience with Madan Bhardwaj, who was incredibly helpful. He provided real-based examples that made complex concepts easy to understand. Participants really love this comprehensive program, making it a must-join for anyone in the field. Highly recommended!
Coming from an Analytics background I did have a fair bit of knowledge about Marketing Attribution, but this course helped me take it to another level. It was the right mix of broad-based marketing knowledge and technical knowledge which came together in the form of going through case studies, panel discussions with some of the leading marketers, gamification of concepts and a good amount of post-reads+templates to help us in getting our hands dirty with data.
Product Manager
The Advanced Attribution Course by M^2 significantly improved my skills in marketing attribution consulting and analytics, going beyond what I anticipated.
Data Scientist
This thoughtfully designed course struck the perfect balance between theory and practical insights. The highlight for me was the sessions led by seasoned industry practitioners. It's an exceptionally relevant program for individuals working in the Marketing space which helps to connect the dots.
Solution Strategist
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