Madan Bharadwaj is a leading expert in advanced marketing measurement systems. Over 15 years and 4 attribution startups, he has helped marketers navigate away from last click attribution by bringing breakthrough innovations like multi-touch attribution and incrementality testing to market.

Most recently, Madan founded M^2 to shape a methodology-agnostic framework for media attribution. He teaches the framework in the industry’s first advanced attribution masterclass, and helps brands access high quality attribution talent and services through the M^2 attribution marketplace.