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WELCOME TO THE M-SQUARED
2025 ADVANCED ATTRIBUTION FORECASTING CLINIC!
Are you curious to know if you are going to make or miss your 2025 forecast submitted to your CFO?
If media contribution is big enough to make or break your 2025 forecast, then set aside 15 minutes to have an M-Squared consultant audit your data through the causal attribution lens, and leave with your forecasting report immediately.
WHAT IS THE M-SQUARED ADVANCED ATTRIBUTION FORECASTING CLINIC?
At M-Squared, we have developed and maintained a database of causal multipliers to be used as benchmarks in triangulation analysis. When we analyze these forecasts for the very first time, we apply these benchmark multipliers to platform reported attribution metrics, and can then estimate the business impact of media in driving your revenue. Our consultants use these estimates to provide directional guidance for the feasibility of the forecast on plan, that you are accountable for.
The M-Squared Advanced Attribution Forecasting Clinic is our initiative to democratize the application of these causal multipliers, and help marketers take control of their forecasts... and their futures.
THERE ARE SOME WHO TRUST US!
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