Collection: Reels Related Collection

Data Infrastructure In Advanced Attribution

Your marketing data infrastructure is an important factor in obtaining reliable attribution results. Dive into this course to explore the crucial considerations for storing and processing your marketing data.

Incrementality Testing For CRM Audiences: A Practitioners Guide

A panel of marketing experts and practioners discuss practical ways to unlock the value of your first party data.

Monthly M-Squared Membership

Your 24/7 access to comprehensive expertise of a global attribution community ready to support each other!

Address Issues  |  Establish Expertise  |  Learn & Grow  |  Make Connections

✔︎ Assist in addressing current measurement challenges for marketers on the front-lines.
✔︎ Partner with leading experts in the Industry.
✔︎ Expand your sphere of influence and explore career prospects.
✔︎ Community-driven assistance to answer your toughest measurement questions.
✔︎ Compare notes with peers to better your own knowledge.
✔︎ Become a member of our exclusive backstage 24/7 slack community.

MEET Gail Buffington

Marketing & Analytics Leader

MilliporeSigma, Soft Surroundings, US Army

MEET Cara Manion

CRM Measurement Expert

Measured, Oracle, Sports Authority, Retail Marketer