Collection: Data Science Bundle

Advanced Attribution Foundations

Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution.

Data Infrastructure In Advanced Attribution

Your marketing data infrastructure is an important factor in obtaining reliable attribution results. Dive into this course to explore the crucial considerations for storing and processing your marketing data.

Marketing Mix Modeling - Theory & Practice

This course offers a comprehensive exploration of marketing mix modeling, covering its historical context, data organization, model design, and result interpretation.

Incrementality Testing For CRM Audiences: A Practitioners Guide

A panel of marketing experts and practioners discuss practical ways to unlock the value of your first party data.

Statistics for Media Experiments

Professor Palaniappan Ramu provides an overview of the most widely used nomenclatures, metrics, and methods in the field, equipping you with the knowledge to excel in media experimentation.

Testing for Diminishing Returns - Using Geo & Split Testing

Discover how Geo & Split testing techniques can uncover valuable growth opportunities for your business.